{"id":158,"date":"2015-08-21T03:53:42","date_gmt":"2015-08-21T03:53:42","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=2"},"modified":"2019-07-10T01:07:54","modified_gmt":"2019-07-10T04:07:54","slug":"who","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/who\/","title":{"rendered":"Who? Mour\u00e3o."},"content":{"rendered":"\n

I’m Marcelo, aka Mour\u00e3o.<\/p>\n\n\n

\r\n
\r\n\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\"\r\n<\/div>\r\n
These are some of the big brands that have been part of my career so far.<\/figcaption>\r\n<\/figure>\n\n\n\n

From the beginning of my career, that started around the 2000s, I work with Digital Ads<\/strong>. I passed through mIRC, ICQ, MSN, and now WhatsApp. Formally, I studied Advertising, Strategy, and Marketing. But on my journey, I have been getting some curious knowledge such as Front-end and Back-end Programming, Interface Design, Display Banners, Copywriting, User Experience Design, Business Intelligence, Team Management, and even Graphics Processes (a very offline knowledge, at the end of Advertising course).<\/p>\n\n\n\n

I dedicated half of my career time to the Strategic and Creative Planning<\/strong> area, even before the hype of account planning of the last few years. It’s a very productive period in my career.<\/p>\n\n\n\n

\"\"

<\/figcaption><\/figure><\/div>\n\n\n\n

I really believe in planning<\/strong>, but I also believe in the skill to deal with unplanned<\/strong> things. As Creativity, I believe Planning is 10% inspiration and 90% perspiration, but that 10% make a lot of difference<\/strong>. I believe having a method is important, but making it happen is way more important<\/strong>. Flexibility. And of course, I believe account planning can’t live alone, it’s important that the team believes in the plan, <\/strong>always. Knowing how to connect people is a great virtue of those who propose to work with the planning.<\/p>\n\n\n\n

Today, besides to work as a planner and a strategy and intelligence team’s manager, I provide consultancies for teams that need strategic direction in planning for account setup, brand repositioning, and even client’s agency reviews<\/strong>.<\/p>\n\n\n\n

If you want to talk to me: +55 11 98263 1163<\/a>, hi@mh.pro.br<\/a> or @marcelohiginio<\/strong> on social networks.<\/p>\n\n\n\n

\n\n\n\n

Let’s see some planning cases<\/a><\/h2>\n\n\n\n

Click here to visit the Planning Cases’ page to meet some projects I’ve worked on. <\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

I’m Marcelo, aka Mour\u00e3o. From the beginning of my career, that started around the 2000s, I work with Digital Ads. I passed through mIRC, ICQ, MSN, and now WhatsApp. Formally, I studied Advertising, Strategy, and Marketing. But on my journey, I have been getting some curious knowledge such as Front-end and Back-end Programming, Interface Design,…<\/p>\n","protected":false},"author":101015,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-158","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["br","en"],"languages":{"br":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","blog_standard_thumbnail":""},"post_excerpt_stackable_v2":"

I’m Marcelo, aka Mour\u00e3o. These are some of the big brands that have been part of my career so far. From the beginning of my career, that started around the 2000s, I work with Digital Ads. I passed through mIRC, ICQ, MSN, and now WhatsApp. Formally, I studied Advertising, Strategy, and Marketing. But on my journey, I have been getting some curious knowledge such as Front-end and Back-end Programming, Interface Design, Display Banners, Copywriting, User Experience Design, Business Intelligence, Team Management, and even Graphics Processes (a very offline knowledge, at the end of Advertising course). I dedicated half of my…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"marcelohiginio","url":"https:\/\/marcelohiginio.mh0.me\/en\/author\/marcelohiginio\/"},"comments_num_v2":"0 comments","yoast_head":"\nWho? Mour\u00e3o. - Marcelo Higinio<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who? Mour\u00e3o. - Marcelo Higinio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelohiginio.mh0.me\/who\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcelo Higinio\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T04:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/who\/\",\"name\":\"Who? Mour\u00e3o. - Marcelo Higinio\",\"isPartOf\":{\"@id\":\"https:\/\/marcelohiginio.mh0.me\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg\",\"datePublished\":\"2015-08-21T03:53:42+00:00\",\"dateModified\":\"2019-07-10T04:07:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marcelohiginio.mh0.me\/who\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage\",\"url\":\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg\",\"contentUrl\":\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/who\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/marcelohiginio.mh0.me\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quem? O Mour\u00e3o.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/#website\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/\",\"name\":\"Marcelo Higinio\",\"description\":\"Brand Strategist\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marcelohiginio.mh0.me\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who? Mour\u00e3o. - Marcelo Higinio","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Who? Mour\u00e3o. - Marcelo Higinio","og_url":"https:\/\/marcelohiginio.mh0.me\/who\/","og_site_name":"Marcelo Higinio","article_modified_time":"2019-07-10T04:07:54+00:00","og_image":[{"url":"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marcelohiginio.mh0.me\/who\/","url":"https:\/\/marcelohiginio.mh0.me\/who\/","name":"Who? Mour\u00e3o. - Marcelo Higinio","isPartOf":{"@id":"https:\/\/marcelohiginio.mh0.me\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage"},"image":{"@id":"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage"},"thumbnailUrl":"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg","datePublished":"2015-08-21T03:53:42+00:00","dateModified":"2019-07-10T04:07:54+00:00","breadcrumb":{"@id":"https:\/\/marcelohiginio.mh0.me\/who\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcelohiginio.mh0.me\/who\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marcelohiginio.mh0.me\/who\/#primaryimage","url":"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg","contentUrl":"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/foto-marcelo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/marcelohiginio.mh0.me\/who\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/marcelohiginio.mh0.me\/"},{"@type":"ListItem","position":2,"name":"Quem? O Mour\u00e3o."}]},{"@type":"WebSite","@id":"https:\/\/marcelohiginio.mh0.me\/#website","url":"https:\/\/marcelohiginio.mh0.me\/","name":"Marcelo Higinio","description":"Brand Strategist","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcelohiginio.mh0.me\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P6Pf59-2y","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/pages\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/users\/101015"}],"replies":[{"embeddable":true,"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":52,"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/pages\/158\/revisions"}],"predecessor-version":[{"id":984,"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/pages\/158\/revisions\/984"}],"wp:attachment":[{"href":"https:\/\/marcelohiginio.mh0.me\/en\/wp-json\/wp\/v2\/media?parent=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}