{"id":19,"date":"2015-08-21T17:22:59","date_gmt":"2015-08-21T20:22:59","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=19"},"modified":"2023-07-11T11:37:38","modified_gmt":"2023-07-11T14:37:38","slug":"cases","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/","title":{"rendered":"Planning Cases"},"content":{"rendered":"\n<p>Hi, I\u2019m Marcelo Higinio. If you don\u2019t know me yet, <a href=\"\/en\/who\/\">on this click, I will tell you who I am and how I think<\/a>. Here you can find some interesting cases I\u2019ve been doing; click on the content to keep reading about.<\/p>\n\n\n\n<p>If you want to see my CV \/ Resum\u00e9, please <a href=\"\/en\/cv\/\">click here<\/a>.<\/p>\n\n\n   <div class=\"standard-blog\">\r\n    \t<article class=\"post post-432 page type-page status-publish has-post-thumbnail hentry\" id=\"post-432\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/walmart-sem-sacola-plastica\/\" title=\"Walmart \u2013 No plastic bag\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"742\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?fit=838%2C742&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Walmart \u2013 No plastic bag\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?w=838&amp;ssl=1 838w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=300%2C266&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=768%2C680&amp;ssl=1 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" data-attachment-id=\"482\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/walmart-sem-sacola-plastica\/image-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?fit=838%2C742&amp;ssl=1\" data-orig-size=\"838,742\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?fit=838%2C742&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/walmart-sem-sacola-plastica\/\" title=\"Walmart \u2013 No plastic bag\">Walmart \u2013 No plastic bag<\/a><\/h2>\r\n               <div class=\"entry\">Walmart, one of the largest retail groups in the world, has a very active sustainability work in Brazil. When S\u00e3o Paulo banned free plastic bags, Walmart demanded us a project that could tell the public the impact of this fact on the city and the environment.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 432\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:53:13\n    [post_date_gmt] => 2019-04-09 03:53:13\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>J\u00e1 faz um tempo que S\u00e3o Paulo flerta com a proibi\u00e7\u00e3o das sacolinhas pl\u00e1sticas. Afinal, num c\u00e1lculo r\u00e1pido, se cada pessoa que mora na Grande S\u00e3o Paulo pegar uma sacolinha por semana, em um m\u00eas seriam distribu\u00eddas 84 milh\u00f5es de sacolinhas. Certamente uma boa parte delas acabaria no Rio Tiet\u00ea.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5afd737ac94d739e059655ac\/5b3bb31cca66ad0c150664ea_sacolinhas6.jpg\" alt=\"Image result for sao paulo sacolas plasticas\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Em 2011, a cidade de SP proibiu o uso dessas sacolas, estabelecendo que n\u00e3o se poderia entregar sacolas gratuitamente na hora da venda. Isso revoltou profundamente boa parte dos paulistanos que estavam acostumados com o conforto de usar in\u00fameras sacolas para levar as compras para casa. Por\u00e9m o modelo de cobrar pela sacola j\u00e1 estava sendo praticado em diversos pa\u00edses da Europa, e ao contr\u00e1rio do que muitos poderiam pensar, a motiva\u00e7\u00e3o sobre essa proibi\u00e7\u00e3o visava mais a sustentabilidade do que reduzir gastos com sacolas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O Walmart, um dos grandes grupos de varejo no mundo, tem no Brasil um trabalho muito ativo com a sustentabilidade, sendo um exemplo em sua atua\u00e7\u00e3o. Ao se deparar com essa realidade, encomendou um projeto que pudesse comunicar ao p\u00fablico o impacto dessa a\u00e7\u00e3o para a cidade e para o meio ambiente.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Campanha 'Sem Sacola Pl\u00e1stica'<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":483} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"131\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png?w=685&amp;ssl=1 685w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png?resize=300%2C57&amp;ssl=1 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>A toque de caixa, desenvolvemos um planejamento que pudesse mostrar \u00e0 popula\u00e7\u00e3o sobre o impacto das Sacolas Pl\u00e1sticas no meio ambiente, com p\u00e1ginas explicando sobre o posicionamento do Walmart, o fluxo da sacola pl\u00e1stica e formas de carregar os produtos sem a sacola pl\u00e1stica.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":481} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"522\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?w=930&amp;ssl=1 930w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?resize=768%2C431&amp;ssl=1 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><figcaption>Hotsite semsacolaplastica.com.br<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>O site foi lan\u00e7ado menos de duas semanas ap\u00f3s o pedido do cliente sob o dom\u00ednio semsacolaplastica.com.br. Al\u00e9m do site tivemos diversos cards de divulga\u00e7\u00e3o postados nas redes sociais do Walmart.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Game 'Onde est\u00e1 o saco?'<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Dentro do hotsite da campanha, para engajar adultos e crian\u00e7as foi desenvolvido um game, baseado no famoso 'Onde est\u00e1 Wally?', com o objetivo de achar as sacolas pl\u00e1sticas. Ao coletar as sacolas achadas e ir passando de fase, 5 no total, a cidade ao fundo vai ficando cada vez mais limpa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":482} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"742\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?w=838&amp;ssl=1 838w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=300%2C266&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=768%2C680&amp;ssl=1 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><figcaption>P\u00e1gina de divulga\u00e7\u00e3o do game<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":487} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"533\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png\" alt=\"\" class=\"wp-image-487\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?w=849&amp;ssl=1 849w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?resize=768%2C482&amp;ssl=1 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><figcaption>Ilustra\u00e7\u00e3o desenvolvida para o jogo \"Onde est\u00e1 o saco?\"<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Assessoria de Imprensa<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A Assessoria de Imprensa ajudou a reverberar a campanha:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><a href=\"https:\/\/exame.abril.com.br\/marketing\/walmart-incentiva-substituicao-de-sacolas-plasticas\/\">Walmart incentiva substitui\u00e7\u00e3o de sacolas pl\u00e1sticas \u2014 Exame<\/a><\/li><li><a href=\"https:\/\/www.mundodomarketing.com.br\/ultimas-noticias\/22839\/walmart-cria-site-para-incentivar-substituicao-de-sacolas-plasticas.html\">Walmart cria site para incentivar substitui\u00e7\u00e3o de sacolas pl\u00e1sticas \u2014 Mundo Marketing<\/a><\/li><li><a href=\"https:\/\/www.sitedoartigo.com.br\/www-semsacolaplastica-com-br-campanha-sem-sacola-plastica-walmart-brasil\/\">Campanha 'Sem Sacola Pl\u00e1stica' \u2013 Walmart Brasil \u2014 Site do Artigo<\/a><\/li><li><a href=\"https:\/\/ciclovivo.com.br\/inovacao\/negocios\/walmart-lanca-cartilha-para-reducao-do-uso-de-sacolas-plasticas\/\">Walmart lan\u00e7a cartilha para redu\u00e7\u00e3o do uso de sacolas pl\u00e1sticas \u2014 Ciclo Vivo<\/a><\/li><li><a href=\"https:\/\/www.pontoxp.com\/sem-sacola-plastica-walmart-brasil-www-semsacolaplastica-com-br\/\">Sem Sacola Pl\u00e1stica \u2013 Walmart Brasil \u2014 PontoXP<\/a><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>It has been a while since S\u00e3o Paulo flirts with plastic bags banishment. Actually, if every person who lives in Greater S\u00e3o Paulo gets one bag per week, 84 million bags would be distributed in only one month. Probably, a great part of them would end up on Tiet\u00ea River.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:more -->\n<!--more-->\n<!-- \/wp:more -->\n\n<!-- wp:image {\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5afd737ac94d739e059655ac\/5b3bb31cca66ad0c150664ea_sacolinhas6.jpg\" alt=\"Image result for sao paulo sacolas plasticas\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In 2011, S\u00e3o Paulo banned free plastic bags, it means no bags could be delivered for free at the time of sale. This fact made many local people so angry, people that used to take a lot of plastic bags to carry their purchases home. However, that no-free-plastic-bags lifestyle was already being practiced in several European countries, and the motivation for this banishment was more about sustainability than reducing bag spending.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Walmart, one of the largest retail groups in the world, has a very active sustainability work in Brazil. When faced with this reality, they briefed us a project that could tell the public the impact of this fact on the city and the environment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Campaign 'No plastic bag'<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":483} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"131\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png?w=685&amp;ssl=1 685w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-4.png?resize=300%2C57&amp;ssl=1 300w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>As soon as possible, we developed a plan that could show to the people the Plastic Bags' impact on the environment, with resources explaining Walmart's positioning, plastic bag flow, and ways to carry products without plastic bags.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":481} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"522\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?w=930&amp;ssl=1 930w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-2.png?resize=768%2C431&amp;ssl=1 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><figcaption>Website 'No plastic bag'<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph {\"customFontSize\":0} -->\n<p style=\"font-size:0\">The website was launched less than two weeks after the customer's request under the domain semsacolaplastica.com.br. Besides the website, we had several promotional cards posted on Walmart social networks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Game 'Where's the bag?'<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the website, for engaging children and adults, we developed a game based on the famous 'Where's Wally?', where the goal is to find plastic bags. When collecting the bags found and going to the next level, 5 in total, the city, in the background, gets more and cleaner.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":482} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"742\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?w=838&amp;ssl=1 838w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=300%2C266&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-3.png?resize=768%2C680&amp;ssl=1 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/><figcaption>Game page in website<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":487} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"533\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png\" alt=\"\" class=\"wp-image-487\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?w=849&amp;ssl=1 849w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-5.png?resize=768%2C482&amp;ssl=1 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><figcaption>Illustration developed for the game \"Where's the bag?\"<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Press<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Press Office helped the campaign's reverberating (<em>in Portuguese<\/em>): <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><li><a href=\"https:\/\/exame.abril.com.br\/marketing\/walmart-incentiva-substituicao-de-sacolas-plasticas\/\">Walmart encourages replacement of plastic bags \u2014 Exame<\/a><a href=\"https:\/\/www.mundodomarketing.com.br\/ultimas-noticias\/22839\/walmart-cria-site-para-incentivar-substituicao-de-sacolas-plasticas.html\">Walmart creates a website to encourage the replacement of plastic bags \u2014 Mundo Marketing<\/a><a href=\"https:\/\/www.sitedoartigo.com.br\/www-semsacolaplastica-com-br-campanha-sem-sacola-plastica-walmart-brasil\/\">'No plastic bag' ad campaign \u2013 Walmart Brasil \u2014 Site do Artigo<\/a><a href=\"https:\/\/ciclovivo.com.br\/inovacao\/negocios\/walmart-lanca-cartilha-para-reducao-do-uso-de-sacolas-plasticas\/\">Walmart launches booklet to reduce plastic bags \u2014 Ciclo Vivo<\/a><a href=\"https:\/\/www.pontoxp.com\/sem-sacola-plastica-walmart-brasil-www-semsacolaplastica-com-br\/\">No plastic bag \u2013 Walmart Brasil \u2014 PontoXP<\/a><\/li><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Walmart \u2013 Sem Sacola Pl\u00e1stica{:}{:en}Walmart \u2013 No plastic bag{:}\n    [post_excerpt] => {:br}O Walmart, um dos grandes grupos de varejo no mundo, tem no Brasil um trabalho muito ativo com a sustentabilidade. Quando S\u00e3o Paulo baniu as sacolas pl\u00e1sticas gratuitas, o Walmart encomendou um projeto que pudesse comunicar ao p\u00fablico o impacto dessa a\u00e7\u00e3o para a cidade e para o meio ambiente.{:}{:en}Walmart, one of the largest retail groups in the world, has a very active sustainability work in Brazil. When S\u00e3o Paulo banned free plastic bags, Walmart demanded us a project that could tell the public the impact of this fact on the city and the environment.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => walmart-sem-sacola-plastica\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:44:34\n    [post_modified_gmt] => 2019-07-11 06:44:34\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=432\n    [menu_order] => 1\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827474:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 30\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 482\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-434 page type-page status-publish has-post-thumbnail hentry\" id=\"post-434\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/\" title=\"Wittel \u2013 Reposicionamento\"><img loading=\"lazy\" decoding=\"async\" width=\"1268\" height=\"788\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Wittel \u2013 Reposicionamento\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?w=1268&amp;ssl=1 1268w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?resize=1024%2C636&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"998\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/wittel-cover-case\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&amp;ssl=1\" data-orig-size=\"1268,788\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wittel cover case\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=960%2C596&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/\" title=\"Wittel \u2013 Reposicionamento\">Wittel \u2013 Reposicionamento<\/a><\/h2>\r\n               <div class=\"entry\">A Wittel \u00e9 um dos grandes players do segmento de Confer\u00eancia e Colabora\u00e7\u00e3o no Brasil e tamb\u00e9m do segmento de tecnologia de comunica\u00e7\u00e3o para o Trading Floor. A Wittel est\u00e1 presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de neg\u00f3cios, sua presen\u00e7a...<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 434\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:54:31\n    [post_date_gmt] => 2019-04-09 03:54:31\n    [post_content] => <!-- wp:paragraph -->\n<p>A Wittel \u00e9 um dos grandes players do segmento de Confer\u00eancia e Colabora\u00e7\u00e3o no Brasil e tamb\u00e9m do segmento de tecnologia de comunica\u00e7\u00e3o para o Trading Floor. A Wittel est\u00e1 presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de neg\u00f3cios, sua presen\u00e7a digital estava defasada. Recebemos um briefing para o reposicionamento da marca. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":994,\"align\":\"center\",\"width\":256,\"height\":92} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel-1024x369.png\" alt=\"\" class=\"wp-image-994\" width=\"256\" height=\"92\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1024%2C369&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=768%2C277&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1000%2C360&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?w=1654&amp;ssl=1 1654w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Ap\u00f3s uma grande imers\u00e3o, percebemos que havia um <em>blur<\/em> muito grande entre os players. Era claro que existia uma comunica\u00e7\u00e3o viciada, muito em fun\u00e7\u00e3o do benchmarking entre os pr\u00f3prios players. Havia uma falta de diferencia\u00e7\u00e3o tamb\u00e9m, muito em fun\u00e7\u00e3o da proximidade de portfolio e produtos dos players.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ao buscar uma diferencia\u00e7\u00e3o, entendemos uma das grandes palavras-chave do neg\u00f3cio era <strong>produtividade<\/strong>. E produtividade poderia significar <strong>mais resultados ou menos tempo<\/strong>. E ao levar menos tempo, sobre tempo. Afinal tempo \u00e9 algo que n\u00e3o podemos comprar. E sob esse racioc\u00ednio, reposicionamos a marca humanizando com o conceito \"Fa\u00e7a o seu agora valer a pena\".<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class=\"embed-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-r060enqk0g\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:spacer {\"height\":73} -->\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Nova Identidade Visual<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Com o novo posicionamento, tamb\u00e9m desenvolvemos uma nova identidade visual completa e um plano de comunica\u00e7\u00e3o robusto para a Wittel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":994,\"align\":\"center\",\"width\":512,\"height\":185} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel-1024x369.png\" alt=\"\" class=\"wp-image-994\" width=\"512\" height=\"185\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1024%2C369&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=768%2C277&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1000%2C360&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?w=1654&amp;ssl=1 1654w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption>Nova logo<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":990,\"className\":\"boxshadow\"} -->\n<figure class=\"wp-block-image boxshadow\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"800\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png\" alt=\"\" class=\"wp-image-990\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?w=825&amp;ssl=1 825w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?resize=300%2C291&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?resize=768%2C745&amp;ssl=1 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><figcaption>Novo mood<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":991,\"className\":\"boxshadow\"} -->\n<figure class=\"wp-block-image boxshadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel-1024x546.png\" alt=\"\" class=\"wp-image-991\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Novo site<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Estande no CONAREC<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>O lan\u00e7amento do novo momento da marca foi no CONAREC \u2013 Congresso Nacional das Rela\u00e7\u00f5es Empresa-Clientes. O objetivo era mostrar o mood na experi\u00eancia proposta na presen\u00e7a da marca no evento.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.wittel.com\/wittel-wp\/wp-content\/uploads\/2018\/06\/IMG-MAKING-OFF_CIAB-1024x576.jpg\" alt=\"Image result for estande wittel\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Fizemos um v\u00eddeo 360\u00ba imersivo para mostrar o Command Center, uma central de intelig\u00eancia que ajuda os usu\u00e1rio a tirarem o melhor proveito das ferramentas com auxilio em n\u00edvel de consultoria. De brinde, os participantes da feira levavam um \u00f3culos 360\u00ba para poder assistir o v\u00eddeo e ter outras experi\u00eancias imersivas em VR.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"className\":\"boxshadow\"} -->\n<figure class=\"wp-block-image boxshadow\"><img decoding=\"async\" src=\"http:\/\/wittel.com\/experienciavr\/d_1.png\" alt=\"\"\/><figcaption>P\u00e1gina desktop para divulgar Wittel VR<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Ao acessar a p\u00e1gina mobile, o usu\u00e1rio via as instru\u00e7\u00f5es para poder usar o \u00f3culos e os conte\u00fados VR.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":993,\"align\":\"center\",\"className\":\"boxshadow\"} -->\n<div class=\"wp-block-image boxshadow\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"1024\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade-257x1024.png\" alt=\"\" class=\"wp-image-993\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?resize=257%2C1024&amp;ssl=1 257w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?resize=75%2C300&amp;ssl=1 75w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?w=342&amp;ssl=1 342w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><figcaption>P\u00e1gina mobile com instru\u00e7\u00f5es de uso do Wittel VR<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p>A marca conseguiu alcan\u00e7ar um novo patamar na comunica\u00e7\u00e3o com seus clientes e atingiu um posicionamento mais vantajoso em rela\u00e7\u00e3o aos seus concorrentes. A Wittel deixou de ser uma empresa no blur da comunica\u00e7\u00e3o para protagonizar mudan\u00e7as significativas na comunica\u00e7\u00e3o e proposi\u00e7\u00e3o de experi\u00eancias para seus usu\u00e1rios, mudando desde o seu posicionamento at\u00e9 o pitch e vocabul\u00e1rio da equipe de vendas nas abordagens de prospec\u00e7\u00e3o.<\/p>\n<!-- \/wp:paragraph -->\n    [post_title] => Wittel \u2013 Reposicionamento\n    [post_excerpt] => \n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => wittel-reposicionamento\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:45:21\n    [post_modified_gmt] => 2019-07-11 06:45:21\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=434\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827521:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => br\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 998\n        )\n\n    [_jetpack_related_posts_cache] => Array\n        (\n            [0] => a:1:{s:32:\"bfc62710165ed7b51223b165689d40a3\";a:2:{s:7:\"expires\";i:1672862425;s:7:\"payload\";a:6:{i:0;a:1:{s:2:\"id\";i:395;}i:1;a:1:{s:2:\"id\";i:426;}i:2;a:1:{s:2:\"id\";i:158;}i:3;a:1:{s:2:\"id\";i:845;}i:4;a:1:{s:2:\"id\";i:432;}i:5;a:1:{s:2:\"id\";i:424;}}}}\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-428 page type-page status-publish has-post-thumbnail hentry\" id=\"post-428\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/bradesco-seguros-arvore-de-natal\/\" title=\"Bradesco Seguros \u2013 Xmas Tree\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&amp;ssl=1\" class=\"featured_image\" alt=\"Bradesco Seguros \u2013 Xmas Tree\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"49\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/?attachment_id=49\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"wp1-1024&#215;768\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=960%2C720&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/bradesco-seguros-arvore-de-natal\/\" title=\"Bradesco Seguros \u2013 Xmas Tree\">Bradesco Seguros \u2013 Xmas Tree<\/a><\/h2>\r\n               <div class=\"entry\">The colossal Lagoa Rodrigo de Freitas' Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. In 2012, the challenge was to connect the digital environment to Xmas Tree's experience, creating a great concept and getting better results for the brand.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 428\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:48:50\n    [post_date_gmt] => 2019-04-09 03:48:50\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A \u00c1rvore de Natal da Lagoa Rodrigo de Freitas no Rio de Janeiro foi produzida por 20 anos pela Bradesco Seguros. J\u00e1 virou um dos cart\u00f5es postais da cidade e a sua inaugura\u00e7\u00e3o \u00e9 esperada com ansiedade pelos cariocas e turistas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":48} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco-1024x454.png\" alt=\"\" class=\"wp-image-48\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=1024%2C454&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=768%2C340&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?w=1365&amp;ssl=1 1365w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Em 2012, o desafio foi levar para o ambiente digital a experi\u00eancia da \u00c1rvore de Natal da Bradesco Seguros, criando um conceito envolvente e melhorando os resultados de alcance da mensagem e intera\u00e7\u00f5es dos usu\u00e1rios conseguidos nos \u00faltimos anos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O natal no Rio de Janeiro \u00e9 um natal diferente de outros natais do mundo. Por isso, acompanhando o conceito usado no design da \u00e1rvore de natal, assumimos a responsabilidade de celebrar todos os natais do mundo, que apesar de t\u00e3o diferentes, todos os natais do mundo celebram o carinho, o amor, a fam\u00edlia, seja religiosamente ou n\u00e3o.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":49} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768-1024x768.jpg\" alt=\"\" class=\"wp-image-49\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Campanha da \u00c1rvore de Natal Bradesco Seguros 2012<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Desenvolvemos uma campanha onde o foco era o Facebook e t\u00ednhamos outras redes sociais e um hotsite de apoio. Dentre as a\u00e7\u00f5es, bolamos um cart\u00e3o de natal com templates dos natais do mundo em que o usu\u00e1rio poderia encaixar seu avatar no rosto do personagem da foto. Al\u00e9m disso, fizemos uma s\u00e9rie de v\u00eddeos no YouTube contando do processo de constru\u00e7\u00e3o da \u00e1rvore e uma s\u00e9rie de posts contando sobre as curiosidades dos natais do mundo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":906} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1024x729.png\" alt=\"\" class=\"wp-image-906\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=1024%2C729&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=768%2C547&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?w=1124&amp;ssl=1 1124w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Landing Page da a\u00e7\u00e3o<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":907} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"607\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png\" alt=\"\" class=\"wp-image-907\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?w=805&amp;ssl=1 805w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?resize=768%2C579&amp;ssl=1 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption>Concurso Cultural<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":908,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"800\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png\" alt=\"\" class=\"wp-image-908\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png?w=549&amp;ssl=1 549w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png?resize=206%2C300&amp;ssl=1 206w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><figcaption>E-mail de divulga\u00e7\u00e3o<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":909,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"601\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png?w=476&amp;ssl=1 476w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png?resize=238%2C300&amp;ssl=1 238w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><figcaption>Aplicativo exclusivo para a a\u00e7\u00e3o<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Como resultado, extrapolamos a expectativa de alcance da mensagem com grande residual positivo de marca. Alcan\u00e7amos pessoas em diversos cantos do Brasil. Nunca a campanha da \u00e1rvore tinha alcan\u00e7ado tantos shares, likes, coment\u00e1rios, tweets, acessos e visualiza\u00e7\u00f5es dos v\u00eddeos. Inclusive, mesmo sendo o primeiro ano de transmiss\u00e3o ao vivo pela Globo Rio da inaugura\u00e7\u00e3o da Arvore de Natal da Bradesco Seguros, conseguimos duplicar o n\u00famero de visualiza\u00e7\u00f5es do streaming ao vivo pelo hotsite em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<!-- \/wp:paragraph -->{:}{:en}<!-- wp:paragraph -->\n<p>The colossal Lagoa Rodrigo de Freitas' Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. It turned in a very important event and its opening is really expected by local people and tourists.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":48} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco-1024x454.png\" alt=\"\" class=\"wp-image-48\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=1024%2C454&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?resize=768%2C340&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/arvore-de-natal-bradesco.png?w=1365&amp;ssl=1 1365w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In 2012, the challenge was to connect the digital environment to Xmas Tree's experience, creating a great concept and getting better results of reaching and user interactions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Rio's Xmas is quite different Xmas from other ones around the world. That's why we had assumed the responsibility of celebrating every Xmas in the world, following our main concept. Even being different, every Xmas in the world celebrate the joy, the caring, the love, the family, religiously or not.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":49} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768-1024x768.jpg\" alt=\"\" class=\"wp-image-49\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Bradesco Seguros' Xmas Tree 2012 campaign<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So, we made a campaign where the main focus was on Facebook. We also had other social network profiles and an official hotsite.  During the campaign, we had created a Xmas postcard with templates of Xmas of the World. The user could put his face in a place in the photo. Besides that, we made a video series on Youtube telling about the whole Xmas Tree's construction process and we also made posts telling about a lot of curiosities about Xmas of the World. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":906} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1024x729.png\" alt=\"\" class=\"wp-image-906\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=1024%2C729&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?resize=768%2C547&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image.png?w=1124&amp;ssl=1 1124w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Xmas Tree's hotsite<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":907} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"607\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png\" alt=\"\" class=\"wp-image-907\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?w=805&amp;ssl=1 805w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-1.png?resize=768%2C579&amp;ssl=1 768w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><figcaption>Cultural competition<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":908,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"800\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png\" alt=\"\" class=\"wp-image-908\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png?w=549&amp;ssl=1 549w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-2.png?resize=206%2C300&amp;ssl=1 206w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><figcaption>Xmas Tree's e-mail marketing<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":909,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"601\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png\" alt=\"\" class=\"wp-image-909\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png?w=476&amp;ssl=1 476w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/image-3.png?resize=238%2C300&amp;ssl=1 238w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><figcaption>Xmas Tree's exclusive app<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In the end, we got ahead of the previous expectation about reaching, delivering a great positive brand remembering. We reached people in very far places in Brazil. The Xmas Tree's campaign had never achieved results like that before: shares, likes, comments, tweets, hotsite visits and views. Actually, even being the very first year of live broadcasting in main Brazil's open TV channel, we just duplicated the number of hotsite streaming views, related to the previous year.<\/p>\n<!-- \/wp:paragraph -->{:}\n    [post_title] => {:br}Bradesco Seguros \u2013 \u00c1rvore de Natal{:}{:en}Bradesco Seguros \u2013 Xmas Tree{:}\n    [post_excerpt] => {:br}A \u00c1rvore de Natal da Lagoa Rodrigo de Freitas no Rio de Janeiro foi produzida por 20 anos pela Bradesco Seguros. O desafio foi levar para o ambiente digital a experi\u00eancia da \u00c1rvore de Natal da Bradesco Seguros, criando um conceito envolvente e melhorando os resultados de alcance da mensagem e intera\u00e7\u00f5es dos usu\u00e1rios conseguidos nos \u00faltimos anos.{:}{:en}The colossal Lagoa Rodrigo de Freitas' Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. In 2012, the challenge was to connect the digital environment to Xmas Tree's experience, creating a great concept and getting better results for the brand.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => bradesco-seguros-arvore-de-natal\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:43:56\n    [post_modified_gmt] => 2019-07-11 06:43:56\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=428\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827436:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 49\n        )\n\n    [wpglobus_thumbnail_ids] => Array\n        (\n            [0] => a:2:{i:0;s:0:\"\";s:2:\"en\";i:49;}\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-426 page type-page status-publish has-post-thumbnail hentry\" id=\"post-426\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wtorre-presenca-digital\/\" title=\"WTorre \u2013 Digital Presence\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?fit=1200%2C800&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"WTorre \u2013 Digital Presence\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?resize=1024%2C683&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"553\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wtorre-presenca-digital\/wt-ap4\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"wt-ap4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap4.jpg?fit=960%2C640&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wtorre-presenca-digital\/\" title=\"WTorre \u2013 Digital Presence\">WTorre \u2013 Digital Presence<\/a><\/h2>\r\n               <div class=\"entry\">This large brazilian construction company, with great projects like Allianz Parque (Palmeiras Stadium), JK Iguatemi Shopping Mall and Santander Theater, wanted to improve its website. But the challenge was to bring the WTorre's greatness also to digital environment.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 426\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:43:39\n    [post_date_gmt] => 2019-04-09 03:43:39\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A WTorre \u00e9 uma grande construtora do Brasil que tem em seu portfolio obras como o Allianz Parque (est\u00e1dio do Palmeiras em S\u00e3o Paulo), o Shopping JK Iguatemi e o Teatro Santander. Com ampla presen\u00e7a no segmento e ampla presen\u00e7a no notici\u00e1rio nacional, a WTorre tinha uma comunica\u00e7\u00e3o digital defasada.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":549} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"433\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png\" alt=\"\" class=\"wp-image-549\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png?w=753&amp;ssl=1 753w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png?resize=300%2C173&amp;ssl=1 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><figcaption>Allianz Parque \u2013 est\u00e1dio do Palmeiras \u2013 obra da WTorre<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recebemos o brief de um novo site para a marca. Para responder o briefing fizemos um planejamento. Com a imers\u00e3o, fizemos um clipping que nos impressionou pela m\u00eddia espont\u00e2nea que a WTorre conseguia atingir e ap\u00f3s a conclus\u00e3o do estudo, um insight ficou muito claro: Trazer a grandeza da WTorre tamb\u00e9m para o ambiente digital.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":552} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"933\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?fit=960%2C350\" alt=\"\" class=\"wp-image-552\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=300%2C109&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=768%2C280&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=1024%2C373&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Com esse conceito fizemos o brief criativo e posteriormente uma proposta robusta de presen\u00e7a digital. Desenvolvemos uma arquitetura do site que pudesse retratar a robustez, aud\u00e1cia e responsabilidade da WTorre.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":559} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"527\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?w=912&amp;ssl=1 912w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?resize=768%2C444&amp;ssl=1 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption>Novo site da WTorre<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Demos grande visibilidade aos seus principais projetos e criamos um fluxo que atende o usu\u00e1rio independente da p\u00e1gina do site que ele acesse ao site. Da mesma forma melhoramos a indexa\u00e7\u00e3o do site baseando-se em palavras-chaves dos segmentos em que a WTorrw atua.Tudo isso aliado a uma estrat\u00e9gia de divulga\u00e7\u00e3o atrav\u00e9s de assessoria de imprensa e marketing direto.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":551,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"1926\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?w=545&amp;ssl=1 545w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?resize=85%2C300&amp;ssl=1 85w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?resize=290%2C1024&amp;ssl=1 290w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Assim, ampliamos a presen\u00e7a digital da WTorre, melhoramos o desempenho do site em rela\u00e7\u00e3o aos acessos qualificados, melhoramos tempo de perman\u00eancia e p\u00e1ginas por visita. Isso tudo al\u00e9m de atender o objetivo principal, a grandeza da WTorre agora tamb\u00e9m est\u00e1 online.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"\/cases\/\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>WTorre is a large construction company in Brazil. They have memorable projects like Allianz Parque (Palmeiras Stadium in S\u00e3o Paulo), JK Iguatemi Shopping Mall and Santander Theater. Even having a wide offline presence, WTorre's site was still very out of date.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:more -->\n<!--more-->\n<!-- \/wp:more -->\n\n<!-- wp:image {\"id\":549} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"753\" height=\"433\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png\" alt=\"\" class=\"wp-image-549\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png?w=753&amp;ssl=1 753w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-ap.png?resize=300%2C173&amp;ssl=1 300w\" sizes=\"auto, (max-width: 753px) 100vw, 753px\" \/><figcaption>Allianz Park - Palmeiras stadium - WTorre's project<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So, WTorre demanded a new website and we made a great plan. Through researches, we made an impressive clipping with so many WTorre's spontaneous media appearing. After these studies' finish, an insight became very clear: <strong>we had to bring the WTorre's greatness also to the digital environment<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":552} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"933\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?fit=960%2C350\" alt=\"\" class=\"wp-image-552\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=300%2C109&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=768%2C280&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?resize=1024%2C373&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-jk.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>We followed this concept to make the creative brief and, later, a great digital presence strategy. We developed a site structure that could show to the audience the greatness, audacity, and responsibility of WTorre.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":559} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"527\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png\" alt=\"\" class=\"wp-image-559\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?w=912&amp;ssl=1 912w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-mac2.png?resize=768%2C444&amp;ssl=1 768w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><figcaption>New WTorre's website<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>We gave high visibility to their main projects and created a flow that keeps the user in a trail to see their every important issue, even entering the website by other pages than home. We also improved the website's indexing based on special keywords of WTorre's operations. All this connected to a communication strategy through the press and direct marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":551,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"1926\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?w=545&amp;ssl=1 545w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?resize=85%2C300&amp;ssl=1 85w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/wt-site.jpg?resize=290%2C1024&amp;ssl=1 290w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So, after all, we increased and improved the WTorre's digital presence, also improved the website's performance focusing on qualified accesses, improved session duration, and pages per visit.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And we also achieved the main goal, <strong>the greatness of WTorre now is also online<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}WTorre \u2013 Presen\u00e7a Digital{:}{:en}WTorre \u2013 Digital Presence{:}\n    [post_excerpt] => {:br}Essa grande construtora do Brasil com obras impressionantes como o Allianz Parque, Shopping JK Iguatemi e Teatro Santander queria melhorar o seu site. Mas o desafio foi trazer a grandeza da WTorre para o ambiente digital tamb\u00e9m.{:}{:en}This large brazilian construction company, with great projects like Allianz Parque (Palmeiras Stadium), JK Iguatemi Shopping Mall and Santander Theater, wanted to improve its website. But the challenge was to bring the WTorre's greatness also to digital environment.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => wtorre-presenca-digital\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:44:44\n    [post_modified_gmt] => 2019-07-11 06:44:44\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=426\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827484:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 553\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-424 page type-page status-publish has-post-thumbnail hentry\" id=\"post-424\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/\" title=\"Entretix \u2013 Releasing\"><img loading=\"lazy\" decoding=\"async\" width=\"1597\" height=\"1021\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1597%2C1021&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Entretix \u2013 Releasing\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?w=1597&amp;ssl=1 1597w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?resize=768%2C491&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?resize=1024%2C655&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"442\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/entretix-cover\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1597%2C1021&amp;ssl=1\" data-orig-size=\"1597,1021\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"entretix cover\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=960%2C614&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/\" title=\"Entretix \u2013 Releasing\">Entretix \u2013 Releasing<\/a><\/h2>\r\n               <div class=\"entry\">\"Launching a new ticket store where the magic of big events starts from the ticket\". Our team had the privilege of planning and executing the complete project, from naming to website development.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 424\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:39:15\n    [post_date_gmt] => 2019-04-09 03:39:15\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A administradora do Allianz Parque, um dos maiores e mais modernos est\u00e1dios da Am\u00e9rica do Sul, buscava ter a sua pr\u00f3pria ticketeria para oferecer ainda mais qualidade, confiabilidade, conveni\u00eancia e conforto aos espet\u00e1culos que estavam sendo realizados. O brief foi \"Lan\u00e7ar uma nova ticketeria no mercado em que a magia dos grandes eventos come\u00e7asse desde o ingresso\".<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":505,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"76\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-9.png\" alt=\"\" class=\"wp-image-505\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Nossa equipe teve o privil\u00e9gio de planejar e executar esse projeto, com naming, identidade visual, materiais promocionais como papelaria, ingressos, uniformes staff e o novo site para informa\u00e7\u00f5es sobre os eventos e venda de ingressos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O nome mescla o radical da palavra <strong>entretenimento<\/strong> com a contra\u00e7\u00e3o popular da palavra <strong>tickets<\/strong>. O nome <strong><em>Entretix<\/em><\/strong> nasceu acompanhado da disponibilidade de dom\u00ednios e usernames nas redes sociais, al\u00e9m de uma identidade visual inteiramente nova.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":506,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"290\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg\" alt=\"\" class=\"wp-image-506\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?w=332&amp;ssl=1 332w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?resize=300%2C262&amp;ssl=1 300w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><figcaption>Identidade visual da Entretix<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Dois ingressos que se combinam num X, al\u00e9m de fazerem parte da logo s\u00e3o recursos interessantes de identidade visual.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":507} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"375\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?resize=300%2C185&amp;ssl=1 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><figcaption>Padr\u00e3o de ingressos da Entretix<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Presen\u00e7a Digital<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Desenvolvemos um mood de comunica\u00e7\u00e3o que fazia dos pr\u00f3prios an\u00fancios e coberturas, uma forma de entretenimento. O conte\u00fado, por mais informativo que fosse, tamb\u00e9m visava passar uma experi\u00eancia aos usu\u00e1rios e tamb\u00e9m aos f\u00e3s das personalidades que se apresentam na Arena. Assim <a href=\"https:\/\/www.meioemensagem.com.br\/home\/marketing\/2015\/06\/22\/entretix-surge-com-estadio-e-teatro.html\">foi lan\u00e7ada a Entretix<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Site<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":503} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"763\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png\" alt=\"\" class=\"wp-image-503\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?w=949&amp;ssl=1 949w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=300%2C241&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=768%2C617&amp;ssl=1 768w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><figcaption>Site responsivo para atender a maioria dos devices<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":508} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1812\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png\" alt=\"\" class=\"wp-image-508\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=162%2C300&amp;ssl=1 162w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=768%2C1424&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=552%2C1024&amp;ssl=1 552w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Site da Entretix<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>O site \u00e9 ao mesmo tempo central de informa\u00e7\u00f5es e estrat\u00e9gia de conte\u00fado, gerando uma experi\u00eancia positiva antes mesmo da compra do ingresso.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>The Allianz Parque manager, one of the largest and most modern stadiums in South America, wanted to have their own ticket store for offering even more quality, reliability, convenience and comfort for customers in the concerts that were managed by them. The brief was \u201cLaunching a new ticket store where the magic of big events starts from the ticket.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":505,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"76\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-9.png\" alt=\"\" class=\"wp-image-505\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Our team had the privilege of planning and executing this complete project with naming, visual identity, promotional materials, tickets, staff uniforms and the new website for concerts information and ticket sales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The name merges the beginning of the Portuguese word for entertainment and a popular contraction for tickets. The name <strong><em>Entretix<\/em><\/strong> was born with domain and social usernames availability, as well as an entirely new visual identity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":506,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"290\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg\" alt=\"\" class=\"wp-image-506\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?w=332&amp;ssl=1 332w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?resize=300%2C262&amp;ssl=1 300w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><figcaption>Entretix visual identity<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Two tickets were combined in an X. This icon is part of the logo and it's still an interesting feature for visual identity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":507} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"375\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?resize=300%2C185&amp;ssl=1 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><figcaption>Entretix Tickets<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Digital Presence<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We developed a brand mood that leads the ads and contents in an experience-oriented way. Actually, the content, even informative, is also intended to pass on the experience to the users and concerts artists' fans. And it's how <a href=\"https:\/\/www.meioemensagem.com.br\/home\/marketing\/2015\/06\/22\/entretix-surge-com-estadio-e-teatro.html\">Entretix was launched<\/a>:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Website<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":503} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"763\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png\" alt=\"\" class=\"wp-image-503\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?w=949&amp;ssl=1 949w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=300%2C241&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=768%2C617&amp;ssl=1 768w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><figcaption>Responsive site to service most devices<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":508} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1812\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png\" alt=\"\" class=\"wp-image-508\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=162%2C300&amp;ssl=1 162w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=768%2C1424&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=552%2C1024&amp;ssl=1 552w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Entretix website<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The site is both a way to get concerts information and content strategy, passing a positive experience even before ticket purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Entretix \u2013 Lan\u00e7amento{:}{:en}Entretix \u2013 Releasing{:}\n    [post_excerpt] => {:br}\"Lan\u00e7ar uma nova ticketeria no mercado em que a magia dos grandes eventos come\u00e7asse desde o ingresso\". Nossa equipe teve o privil\u00e9gio de planejar e executar esse projeto, desde o naming at\u00e9 o desenvolvimento do site.{:}{:en}\"Launching a new ticket store where the magic of big events starts from the ticket\". Our team had the privilege of planning and executing the complete project, from naming to website development.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => entretix-lancamento\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:44:02\n    [post_modified_gmt] => 2019-07-11 06:44:02\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=424\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827442:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 442\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-422 page type-page status-publish has-post-thumbnail hentry\" id=\"post-422\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/premier-aplicativo\/\" title=\"Premier \u2013 Mobile App\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1200\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?fit=1980%2C1200&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Premier \u2013 Mobile App\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"530\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/pmr-mp6\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?fit=1980%2C1200&amp;ssl=1\" data-orig-size=\"1980,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"pmr-mp6\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?fit=960%2C582&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/premier-aplicativo\/\" title=\"Premier \u2013 Mobile App\">Premier \u2013 Mobile App<\/a><\/h2>\r\n               <div class=\"entry\">The brief was clear: creating a Premier app. The main goals were participating in customers' share of hardware and also conquering customer's loyalty and relationship.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 422\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:37:27\n    [post_date_gmt] => 2019-04-09 03:37:27\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A Premier \u00e9 uma famosa marca de ra\u00e7\u00e3o para pets no Brasil. \u00c9 recomendada por in\u00fameros veterin\u00e1rios e mesmo sem uma propaganda agressiva como a dos seus concorrentes e sem estar presente nas grandes redes de varejo, tem uma grande busca no mercado, o que comprova a qualidade do produto.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>O brief que recebemos era fazer um app para a Premier. Existia uma preocupa\u00e7\u00e3o em participar do share of hardware do usu\u00e1rio e tamb\u00e9m para que o app fosse uma forma de fideliza\u00e7\u00e3o e relacionamento.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ap\u00f3s a imers\u00e3o do Planejamento, descobrimos algo que parece muito \u00f3bvio mas esconde uma for\u00e7a conceitual poderosa: <em>a Premier \u00e9 <strong>coadjuvante<\/strong> na rela\u00e7\u00e3o da pessoa com o seu pet<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>App Meu Pet<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Logo, para o app ser relevante, poderia seguir a mesma linha. Um app completo e gratuito para auxiliar na rela\u00e7\u00e3o pessoa\/pet. Em paralelo, a pessoa pode participar do plano de fideliza\u00e7\u00e3o da Premier e receber lembrete quando a ra\u00e7\u00e3o estiver acabando, mas o foco \u00e9 que o app seja uma refer\u00eancia de informa\u00e7\u00f5es do Pet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Assim nasceu o app <strong>Meu Pet<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":535} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1-1024x621.jpg\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":534} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2-1024x621.jpg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":533} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3-1024x621.jpg\" alt=\"\" class=\"wp-image-533\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":532} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4-1024x621.jpg\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":531} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5-1024x621.jpg\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":530} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6-1024x621.jpg\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":529} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7-1024x621.jpg\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":528} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8-1024x621.jpg\" alt=\"\" class=\"wp-image-528\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>App Virtua Pet<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Para o p\u00fablico infantil, sabendo que muitas crian\u00e7as desejam ter seus Pets e sabendo do cuidado e dedica\u00e7\u00e3o que um Pet precisa ter, buscamos na refer\u00eancia do famoso tamagotchi uma forma de se aproximar do p\u00fablico infatil. O Virtua Pet tem a proposta de ser um pet virtual que precisa ser cuidado diariamente, e por isso claro, alimentado com Premier.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":546} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1-1024x621.jpg\" alt=\"\" class=\"wp-image-546\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":545} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2-1024x621.jpg\" alt=\"\" class=\"wp-image-545\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":544} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3-1024x621.jpg\" alt=\"\" class=\"wp-image-544\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":543} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4-1024x621.jpg\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":542} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5-1024x621.jpg\" alt=\"\" class=\"wp-image-542\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":541} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6-1024x621.jpg\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":540} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7-1024x621.jpg\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":539} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8-1024x621.jpg\" alt=\"\" class=\"wp-image-539\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":538} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9-1024x621.jpg\" alt=\"\" class=\"wp-image-538\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":537} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10-1024x621.jpg\" alt=\"\" class=\"wp-image-537\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":536} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11-1024x621.jpg\" alt=\"\" class=\"wp-image-536\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>Premier is a famous Brazilian brand of pet food. It's recommended by a lot of vets and even without aggressive ads, as its rivals, and out of the large retail chains, Premier has a great market demand, which shows the product quality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The brief was clear: creating a Premier app. The main goals were participating in customers' share of hardware and also conquering customer's loyalty and relationship.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After the immersion studies, we discovered something that seems very obvious but hides a powerful concept:<em> Premier is a <strong>coadjuvant<\/strong> in the person-pet relationship<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>'My Pet' app<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>So, for bringing relevance to this app, it could follow the same way. A complete and free app to aid in a person-pet relationship. Besides that, the customer can join Premier's loyalty plan and can receive a reminder when the pet's feed is running out, but the focus is to turn this app to a reference to own pet's information.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That's how the <strong>My Pet app<\/strong> was born.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":535} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1-1024x621.jpg\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp1.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":534} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2-1024x621.jpg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp2.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":533} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3-1024x621.jpg\" alt=\"\" class=\"wp-image-533\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp3.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":532} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4-1024x621.jpg\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp4.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":531} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5-1024x621.jpg\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp5.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":530} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6-1024x621.jpg\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp6.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":529} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7-1024x621.jpg\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp7.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":528} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8-1024x621.jpg\" alt=\"\" class=\"wp-image-528\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-mp8.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>'Virtua Pet' app<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For children, knowing that many children want to have their own pets and knowing it needs care and dedication, we got a famous virtual pet reference: Tamagotchi. It's a good way to approach the public. The <strong><em>Virtua Pet app<\/em><\/strong> has the deal of being a virtual pet that needs to be taken care of daily, and of course, it needs Premier's pet food, even being virtual.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":546} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1-1024x621.jpg\" alt=\"\" class=\"wp-image-546\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp1.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":545} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2-1024x621.jpg\" alt=\"\" class=\"wp-image-545\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp2.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":544} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3-1024x621.jpg\" alt=\"\" class=\"wp-image-544\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp3.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":543} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4-1024x621.jpg\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp4.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":542} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5-1024x621.jpg\" alt=\"\" class=\"wp-image-542\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp5.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":541} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6-1024x621.jpg\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp6.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":540} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7-1024x621.jpg\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp7.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":539} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8-1024x621.jpg\" alt=\"\" class=\"wp-image-539\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp8.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":538} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9-1024x621.jpg\" alt=\"\" class=\"wp-image-538\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp9.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":537} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10-1024x621.jpg\" alt=\"\" class=\"wp-image-537\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp10.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":536} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11-1024x621.jpg\" alt=\"\" class=\"wp-image-536\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=1024%2C621&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?resize=768%2C465&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?w=1980&amp;ssl=1 1980w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/pmr-vp11.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"\/en\/cases\/\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Premier \u2013 Aplicativo{:}{:en}Premier \u2013 Mobile App{:}\n    [post_excerpt] => {:br}O brief era claro: criar um app para a Premier. Buscando participar do share of hardware do usu\u00e1rio e tamb\u00e9m para que o app fosse uma forma de fideliza\u00e7\u00e3o e relacionamento.{:}{:en}The brief was clear: creating a Premier app. The main goals were participating in customers' share of hardware and also conquering customer's loyalty and relationship.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => premier-aplicativo\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:44:16\n    [post_modified_gmt] => 2019-07-11 06:44:16\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=422\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827456:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 30\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 530\n        )\n\n    [_jetpack_related_posts_cache] => Array\n        (\n            [0] => a:1:{s:32:\"bfc62710165ed7b51223b165689d40a3\";a:2:{s:7:\"expires\";i:1689249223;s:7:\"payload\";a:6:{i:0;a:1:{s:2:\"id\";i:1077;}i:1;a:1:{s:2:\"id\";i:1010;}i:2;a:1:{s:2:\"id\";i:845;}i:3;a:1:{s:2:\"id\";i:428;}i:4;a:1:{s:2:\"id\";i:426;}i:5;a:1:{s:2:\"id\";i:417;}}}}\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-417 page type-page status-publish has-post-thumbnail hentry\" id=\"post-417\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/escola-do-futuro-rematricula\/\" title=\"Escola do Futuro \u2013 Re-enrollment\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"550\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?fit=826%2C550&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Escola do Futuro \u2013 Re-enrollment\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?w=826&amp;ssl=1 826w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" data-attachment-id=\"495\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/escola-do-futuro-rematricula\/image-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?fit=826%2C550&amp;ssl=1\" data-orig-size=\"826,550\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-6.png?fit=826%2C550&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/escola-do-futuro-rematricula\/\" title=\"Escola do Futuro \u2013 Re-enrollment\">Escola do Futuro \u2013 Re-enrollment<\/a><\/h2>\r\n               <div class=\"entry\">The job was to perform an enrollment and re-enrollment ad campaign for Escola do Futuro. We made a great research with students's parents to find what really matters in the whole re-enrollment proccess. And we made a great plan.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 417\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:34:21\n    [post_date_gmt] => 2019-04-09 03:34:21\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A Escola do Futuro fica em S\u00e3o Paulo e oferece aos alunos ensino bilingue em hor\u00e1rio integral. A escola \u00e9 baseada em valores crist\u00e3os, em todo caso a educa\u00e7\u00e3o \u00e9 voltada para a cultura cosmopolita e para a forma\u00e7\u00e3o do aluno enquanto cidad\u00e3o do mundo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":499,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"226\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png\" alt=\"\" class=\"wp-image-499\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png?w=318&amp;ssl=1 318w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png?resize=300%2C213&amp;ssl=1 300w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Recebemos o desafio de fazer uma campanha para estimular matr\u00edculas e rematr\u00edculas para a Escola do Futuro. O primeiro passo foi fazer uma imers\u00e3o para entender o universo em que a escola estava inserida. Ao comparar com outras escolas, descobrimos que a Escola do Futuro se destacava em alguns pontos muito relevantes em rela\u00e7\u00e3o aos seus concorrentes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fizemos uma ampla pesquisa quantitativa com os pais por meio do canal de comunica\u00e7\u00e3o interna e ao analisar os resultados descobrimos que os pais tinham ci\u00eancia desses pontos de destaque em rela\u00e7\u00e3o aos concorrentes, sobretudo os pais que chegaram at\u00e9 o col\u00e9gio pela internet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scontent.fmgf1-1.fna.fbcdn.net\/v\/t1.0-9\/16602609_598133473724662_7548767882296851222_n.png?_nc_cat=101&_nc_ht=scontent.fmgf1-1.fna&oh=0f79ed9e7d345d6c8669c51eae0c747d&oe=5D40C7B8\" alt=\"Image may contain: 8 people, people smiling, people sitting and text\"\/><figcaption>Capa do perfil da escola no Facebook<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Ent\u00e3o descobrimos que implementar a presen\u00e7a digital focando nesses diferenciais era uma excelente estrat\u00e9gia para desenvolver a campanha em quest\u00e3o, e assim o fizemos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Landing Page<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Desenvolvemos uma Landing Page com as palavras-chaves e caracter\u00edsticas mais marcantes para os pais que est\u00e3o na jornada de descoberta de uma nova escola, conforme os resultados das pesquisas que desenvolvemos. O resultado foi uma Landing Page moderna que gera uma grande identifica\u00e7\u00e3o com a proposta da escola. Mais tarde essa identidade visual influenciaria em toda a presen\u00e7a digital da Escola do Futuro.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":496,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"5118\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg\" alt=\"\" class=\"wp-image-496\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=82%2C300&amp;ssl=1 82w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=768%2C2808&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=280%2C1024&amp;ssl=1 280w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":501} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"547\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png\" alt=\"\" class=\"wp-image-501\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?resize=768%2C513&amp;ssl=1 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>O estilo de comunica\u00e7\u00e3o influenciou outras \u00e1reas da presen\u00e7a digital<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Redes Sociais<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Os posts das Redes Sociais ganharam uma roupagem muito mais moderna e conectada com o p\u00fablico, tanto com o pai quanto para com os jovens que participam da rede.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":497} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"674\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg\" alt=\"\" class=\"wp-image-497\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?resize=768%2C518&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Post da Escola do Futuro no Facebook<br><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>V\u00eddeo de Apresenta\u00e7\u00e3o<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>O trabalho chegou at\u00e9 ser estendido num v\u00eddeo de apresenta\u00e7\u00e3o, com discurso apropriado, carregando o estilo de tipografia, paleta de cores e ilustra\u00e7\u00f5es.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/vimeo {\"url\":\"https:\/\/vimeo.com\/229000585\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/229000585\n<\/div><figcaption>Video de apresenta\u00e7\u00e3o da Escola do Futuro<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/vimeo -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>Escola do Futuro is a school based in S\u00e3o Paulo and offers full-time bilingual education. The school has Christian values in its core. But Escola do Futuro's way of teaching is oriented to cosmopolitan culture and to the student growing up and developing itself as a world citizen.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":499,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"226\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png\" alt=\"\" class=\"wp-image-499\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png?w=318&amp;ssl=1 318w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-7.png?resize=300%2C213&amp;ssl=1 300w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>We were demanded to perform an enrollment and re-enrollment ad campaign for Escola do Futuro. The first step was to develop immersion studies to understand the universe where the school was inserted. Compared with other schools, we discovered that Escola do Futuro is better than other competitors in some very relevant points.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We did extensive quantitative research with parents through the internal communication channel. When we were analyzing the results, we found that parents were aware of these prominent points in relation to Escola do Futuro's competitors, especially parents who found Escola do Futuro firstly on the internet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scontent.fmgf1-1.fna.fbcdn.net\/v\/t1.0-9\/16602609_598133473724662_7548767882296851222_n.png?_nc_cat=101&amp;_nc_ht=scontent.fmgf1-1.fna&amp;oh=0f79ed9e7d345d6c8669c51eae0c747d&amp;oe=5D40C7B8\" alt=\"Image may contain: 8 people, people smiling, people sitting and text\"\/><figcaption>Facebook profile cover<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>So we discovered that implementing digital presence focused on those differentials was an excellent strategy for developing an enrollment and re-enrollment ad campaign, and we did.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Landing Page<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We developed a Landing Page with the most striking keywords and most attractive skills for parents in a journey of new school discovering, according to our research's results. What we got was a modern landing page that has a great chemistry with the school proposal. Later that visual identity would influence the entire digital presence of Escola do Futuro.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":496,\"align\":\"center\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"5118\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg\" alt=\"\" class=\"wp-image-496\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=82%2C300&amp;ssl=1 82w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=768%2C2808&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-lp.jpg?resize=280%2C1024&amp;ssl=1 280w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":501} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"547\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png\" alt=\"\" class=\"wp-image-501\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-8.png?resize=768%2C513&amp;ssl=1 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption>The communication style influenced other areas of digital presence<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Social networks<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The social networks' posts have gained a much more modern and connected approach with the audiences, the father and the young people.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":497} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"674\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg\" alt=\"\" class=\"wp-image-497\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/edf-p2.jpg?resize=768%2C518&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Escola do Futuro's post on Facebook<br><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Presentation Video<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The project got extended in a video presentation, with appropriate speech, keeping the typography, color palette and illustrations style.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/vimeo {\"url\":\"https:\/\/vimeo.com\/229000585\",\"type\":\"video\",\"providerNameSlug\":\"vimeo\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/vimeo.com\/229000585\n<\/div><figcaption>Escola do Futuro presentation video (<em>in Portuguese<\/em>)<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/vimeo -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"\/en\/cases\/\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Escola do Futuro \u2013 Rematr\u00edcula{:}{:en}Escola do Futuro \u2013 Re-enrollment{:}\n    [post_excerpt] => {:br}O brief foi uma campanha de performance para matr\u00edcula e rematr\u00edcula para a Escola do Futuro. N\u00f3s descobrimos que os pais est\u00e3o cientes de pontos em que a Escola do Futuro \u00e9 melhor que seus concorrentes, principalmente pais que vieram especialmente pela internet. E fizemos uma campanha com esses insights.{:}{:en}The job was to perform an enrollment and re-enrollment ad campaign for Escola do Futuro. We made a great research with students's parents to find what really matters in the whole re-enrollment proccess. And we made a great plan.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => escola-do-futuro-rematricula\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:44:10\n    [post_modified_gmt] => 2019-07-11 06:44:10\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=417\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827450:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 495\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n    [_oembed_353df1f95e7a439b48ed123c6029f36c] => Array\n        (\n            [0] => <iframe loading=\"lazy\" title=\"Escola do Futuro\" src=\"https:\/\/player.vimeo.com\/video\/229000585?dnt=1&app_id=122963\" width=\"960\" height=\"540\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n        )\n\n    [_oembed_time_353df1f95e7a439b48ed123c6029f36c] => Array\n        (\n            [0] => 1562734285\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-415 page type-page status-publish has-post-thumbnail hentry\" id=\"post-415\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/tritone-cabecas-que-inspiram\/\" title=\"Tritone \u2013 Inspiring heads\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?fit=1500%2C844&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Tritone \u2013 Inspiring heads\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?resize=1024%2C576&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"525\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/tritone-cabecas-que-inspiram\/cqi-cover\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?fit=1500%2C844&amp;ssl=1\" data-orig-size=\"1500,844\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cqi-cover\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-cover.jpg?fit=960%2C540&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/tritone-cabecas-que-inspiram\/\" title=\"Tritone \u2013 Inspiring heads\">Tritone \u2013 Inspiring heads<\/a><\/h2>\r\n               <div class=\"entry\">Tritone Interactive was taking a new position, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by S\u00e3o Paulo's cosmopolitan, creative and diverse culture. From this mood emerged a project where we could meet and present to society some examples of great people who made and still make, noble projects that can talk with this whole new reality.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 415\n    [post_author] => 1\n    [post_date] => 2019-04-09 00:33:00\n    [post_date_gmt] => 2019-04-09 03:33:00\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>A ag\u00eancia estava tomando um novo posicionamento encabe\u00e7ado pelo planejamento que mostrava uma marca aberta ao novo, inovadora, inspiradora, uma marca de atitude inspirada na cultura cosmopolita paulistana, criativa e diversificada. Esse movimento come\u00e7ou internamente com a mudan\u00e7a da ag\u00eancia, uma nova identidade visual, mudan\u00e7a dos ambientes, inclusive uma parede da principal sala de reuni\u00e3o coberta com os famosos \u2018lambe-lambe\u2019.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":472,\"align\":\"center\",\"width\":404,\"height\":400} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png\" alt=\"\" class=\"wp-image-472\" width=\"404\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?w=808&amp;ssl=1 808w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=300%2C297&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=768%2C760&amp;ssl=1 768w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption>Colagem de lambe-lambes na parede pelo pr\u00f3prio time<\/figcaption><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Com esse mood, surgiu a ideia de fazer um projeto em que pud\u00e9ssemos conhecer e apresentar \u00e0 sociedade alguns exemplos de grandes pessoas que fizeram e fazem acontecer nobres projetos que dialogam com essa nova realidade.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":475} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack-1024x512.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?w=1260&amp;ssl=1 1260w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Landing Page responsiva desenvolvida para divulgar os v\u00eddeos e os posteres da campanha<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Assim foi desenvolvida a campanha \u201cCabe\u00e7as que Inspiram\u201d. Uma campanha com uma landing page pr\u00f3pria, v\u00eddeos contando a hist\u00f3ria de cabe\u00e7as que fazem S\u00e3o Paulo e o mundo acontecer al\u00e9m de 10 pensamentos inspiradores para o ano de 2015. Foram criadas pe\u00e7as como p\u00f4steres, wallpapers, capas para Facebook, todas com frases de incentivo, como \"Movimente seu corpo. Respeite seu cora\u00e7\u00e3o.\" ou  \"Gaste menos dinheiro. Guarde mais amor.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/h9YDupz6HWw\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/h9YDupz6HWw\n<\/div><figcaption>Video da campanha \u2013 Parte 1<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/b2qwGqFhFgA\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/b2qwGqFhFgA\n<\/div><figcaption>Video da campanha \u2013 Parte 2<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:image {\"id\":476} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"806\" src=\"https:\/\/i1.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?fit=960%2C553\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=768%2C442&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=1024%2C590&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Fotos feitas durante a capta\u00e7\u00e3o dos videos<br><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/VrpQ8KcgFjg\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/VrpQ8KcgFjg\n<\/div><figcaption>Cabe\u00e7as que Inspiram \u2013 Patr\u00edcia<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Ficha T\u00e9cnica:<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Ag\u00eancia: Tritone Interactive<br>\nT\u00edtulo: Cabe\u00e7as que Inspiram<br>\nDire\u00e7\u00e3o Geral: Fernando Estanislau<br>\nCria\u00e7\u00e3o: Willians de Abreu e Ariane Dias<br>\nDiretores de Arte: Willians de Abreu e Rosana Silva<br>\nReda\u00e7\u00e3o: Ariane Dias<br>\nConte\u00fado: Claudia Casanova<br>\nGrava\u00e7\u00e3o: Willians de Abreu<br>\nProdu\u00e7\u00e3o: Willians de Abreu e Raphael Paes Theodoro<br>\nMotion: Raphael Paes Theodoro<br>\nHTML: Thiago Hideo Minami<br>\nRevis\u00e3o: Claudia Casanova<br>\nAtendimento: Bruno Cardamone<br>\nPlanejamento: Marcelo Higinio<br>\nRedes Sociais: Mariana Zanatta<br>\nAprova\u200b\u00e7\u00e3o: Fernando Estanislau e Vanessa Mendes<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p><a href=\"http:\/\/www.tritone.com.br\/\">Tritone Interactive<\/a> is an ad agency based on S\u00e3o Paulo. It was taking a new position, in most part headed by Account Planning Department, that showed a fresh brand, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by S\u00e3o Paulo's cosmopolitan, creative and diverse culture. This movement began internally with an entire agency change, a new visual identity, changing environments, including a wall of the main meeting room covered with the famous Brazilian <em>lambe-lambe<\/em>, as known as wheatpaste.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":472} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"800\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png\" alt=\"\" class=\"wp-image-472\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?w=808&amp;ssl=1 808w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=300%2C297&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-1.png?resize=768%2C760&amp;ssl=1 768w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><figcaption>Team collaging lambe-lambe on the wall<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>From this mood emerged a project where we could meet and present to society some examples of great people who made and still make, noble projects that can talk with this whole new reality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":475} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack-1024x512.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-pack.png?w=1260&amp;ssl=1 1260w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Responsive landing page designed to promote campaign videos and posters<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Thus was developed the project called \"Inspiring Heads\", or <em>Cabe\u00e7as que Insipiram<\/em> in Portuguese. It had a landing page, videos telling the story of heads that make S\u00e3o Paulo and the world happen, and more 10 inspiring thoughts for 2015. There were created pieces such as posters, wallpapers, Facebook covers, all with incentive phrases, such as \"Move your body. Respect your heart.\" or \"Spend less money and more love.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/h9YDupz6HWw\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/h9YDupz6HWw\n<\/div><figcaption>Inspiring Heads Video - Part 1 <\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:core-embed\/youtube {\"url\":\"https:\/\/youtu.be\/b2qwGqFhFgA\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/b2qwGqFhFgA\n<\/div><figcaption>Inspiring Heads Video - Part 2<\/figcaption><\/figure>\n<!-- \/wp:core-embed\/youtube -->\n\n<!-- wp:image {\"id\":476} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"806\" src=\"https:\/\/i1.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?fit=960%2C553\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=768%2C442&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/cqi-rua.jpg?resize=1024%2C590&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Photos from when team was capturing videos<br><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Credits:<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Agency: Tritone Interactive<br>Title: Cabe\u00e7as que Inspiram<br>General director: Fernando Estanislau<br>Creative Team: Willians de Abreu e Ariane Dias<br>Art Director: Willians de Abreu e Rosana Silva<br>Copywritter: Ariane Dias<br>Content: Claudia Casanova<br>Production: Willians de Abreu e Raphael Paes Theodoro<br>Motion: Raphael Paes Theodoro<br>HTML: Thiago Hideo Minami<br>Review: Claudia Casanova<br>Account Manager: Bruno Cardamone<br>Planner: Marcelo Higinio<br>Community Manager: Mariana Zanatta<br>Approval: Fernando Estanislau e Vanessa Mendes<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"\/en\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Tritone \u2013 Cabe\u00e7as que Inspiram{:}{:en}Tritone \u2013 Inspiring heads{:}\n    [post_excerpt] => {:br}A ag\u00eancia estava tomando um novo posicionamento, aberta ao novo, inspiradora, uma marca de atitude inspirada na cultura cosmopolita paulistana, criativa e diversificada. Com esse mood, surgiu a ideia de fazer um projeto em que pud\u00e9ssemos conhecer e apresentar \u00e0 sociedade alguns exemplos de grandes pessoas que fizeram e fazem acontecer nobres projetos que dialogam com essa nova realidade.{:}{:en}Tritone Interactive was taking a new position, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by S\u00e3o Paulo's cosmopolitan, creative and diverse culture. 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autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n        )\n\n    [_oembed_time_bd6de2592a699e4207aa6897e2a8e940] => Array\n        (\n            [0] => 1558944879\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n    \t<article class=\"post post-395 page type-page status-publish has-post-thumbnail hentry\" id=\"post-395\"><span class=\"standard-format post-icon\"><i class=\"fa fa-pencil\"><\/i><\/span><div class=\"post_thumbnail\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/bcash-com-sucesso\/\" title=\"Bcash \u2013 Successfully\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"659\" src=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?fit=960%2C659&amp;ssl=1\" class=\"featured_image wp-post-image\" alt=\"Bcash \u2013 Successfully\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=768%2C527&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-attachment-id=\"456\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/bcash-com-sucesso_03\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?fit=960%2C659&amp;ssl=1\" data-orig-size=\"960,659\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bcash-com-sucesso_03\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?fit=960%2C659&amp;ssl=1\" \/><\/a><\/div>\r\n           <div class=\"post_content\">\r\n             <div class=\"post_excerpt\">\r\n               <h2><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/bcash-com-sucesso\/\" title=\"Bcash \u2013 Successfully\">Bcash \u2013 Successfully<\/a><\/h2>\r\n               <div class=\"entry\">Bcash is a payment gateway. The need for better results has brought a repositioning opportunity. For the audience, successful operations matters. Of course, operation success is part of company success. And there it is an insight for the concept \"Successfully\". Success for the buyer, success for the seller.<\/div>\r\n             <\/div>\r\n           <\/div>\r\n           <div class=\"post_shadow\"><\/div>\r\n           <script>\/* WP_Post Object\n(\n    [ID] => 395\n    [post_author] => 101015\n    [post_date] => 2019-04-08 20:37:21\n    [post_date_gmt] => 2019-04-08 23:37:21\n    [post_content] => {:br}<!-- wp:paragraph -->\n<p>Na \u00e9poca, Bcash era um dos maiores gateways de pagamento do Brasil, ocupando o 4\u00ba lugar de participa\u00e7\u00e3o no mercado. Mas a busca por melhores resultados trouxe uma oportunidade de reposicionamento para a marca.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"width\":181,\"height\":170} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d9s2dgyl4mf0b.cloudfront.net\/magento-connect\/media\/catalog\/product\/cache\/9\/image\/725x680\/9df78eab33525d08d6e5fb8d27136e95\/b\/c\/bcash_transp_1.png\" alt=\"Related image\" width=\"181\" height=\"170\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>A imers\u00e3o nos mostrou que embora os outros players tivessem pontos fortes muito bem estabelecidos, a associa\u00e7\u00e3o com o Buscap\u00e9 ainda era muito forte, mesmo que o Bcash j\u00e1 tivesse sido vendido h\u00e1 algum tempo. Essa associa\u00e7\u00e3o trazia credibilidade ao servi\u00e7o.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A imers\u00e3o tamb\u00e9m nos mostrou que ao escolher um Gateway de Pagamento, as principais preocupa\u00e7\u00f5es dos usu\u00e1rios s\u00e3o a estabilidade do servi\u00e7o, as condi\u00e7\u00f5es de recebimento e pagamento, e o prazo de envio do pagamento.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Nesse meio, o termo <strong><em>sucesso<\/em><\/strong> \u00e9 conhecido por indicar que a opera\u00e7\u00e3o foi bem sucedida. E claro, o sucesso da opera\u00e7\u00e3o faz parte do <strong>sucesso da empresa<\/strong>. Ent\u00e3o tivemos o insight do conceito \"<strong><em>Com sucesso<\/em><\/strong>\".  <em>Sucesso para quem compra, sucesso para quem vende<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Campanha 'Com sucesso'<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ent\u00e3o desenvolvemos a campanha \"Com sucesso\" para o Bcash em que trabalhamos recebimentos e pagamentos com sucesso, refor\u00e7ando a credibilidade da marca, e ainda desenvolvemos uma estrat\u00e9gia de conte\u00fado para contar as hist\u00f3rias de sucesso com o Bcash, abastecida com uma din\u00e2mica de envio das hist\u00f3rias por meio de uma promo\u00e7\u00e3o.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Foram feitos dois keyvisuals para a campanha, um para quem compra e outro para quem vende com Bcash.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":456} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"659\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png\" alt=\"\" class=\"wp-image-456\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=768%2C527&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Compra efetuada com sucesso' \u2013 Homem<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":457} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"681\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png\" alt=\"\" class=\"wp-image-457\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?resize=300%2C213&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?resize=768%2C545&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Compra efetuada com sucesso' \u2013 Mulher<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":455} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"656\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png\" alt=\"\" class=\"wp-image-455\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?resize=768%2C525&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Venda efetuada com sucesso'<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":454} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"726\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png\" alt=\"\" class=\"wp-image-454\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?resize=300%2C227&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?resize=768%2C581&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>An\u00fancio de revista<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Landing Page<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Fizemos uma Landing Page para ser o hub da campanha, essa LP tinha uma tela inicial para desambigua\u00e7\u00e3o, sobre comprar ou vender como Bcash, mostrando as possibilidades para o usu\u00e1rio. Ao clicar no bot\u00e3o, ele \u00e9 levado para respectivas p\u00e1ginas de servi\u00e7o com atributos e benef\u00edcios do Bcash.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":458} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"883\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?resize=300%2C276&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?resize=768%2C706&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Landing page 'Com sucesso'<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>No rodap\u00e9, um link para o mecanismo da promo\u00e7\u00e3o 'Hist\u00f3rias de sucesso' que sorteia tablets entre os participantes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2>Promo\u00e7\u00e3o 'Hist\u00f3rias de Sucesso'<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A promo\u00e7\u00e3o consiste no envio das hist\u00f3rias de sucesso com compra e venda feitas por meio do Bcash. Ao participarem da promo\u00e7\u00e3o, os usu\u00e1rios est\u00e3o concorrendo a iPads. O mecanismo \u00e9 simples:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Acessar o site da promo\u00e7\u00e3o<\/li><li>Conectar ao Facebook<\/li><li>Tirar uma selfie (podendo compartilhar no perfil ou n\u00e3o)<\/li><li>Contar a sua Hist\u00f3ria de Sucesso com Bcash<\/li><li>Enviar<\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Durante o in\u00edcio da promo\u00e7\u00e3o, uma p\u00e1gina de divulga\u00e7\u00e3o substitui a p\u00e1gina inicial do site institucional do Bcash. Fazem parte do layout as fotos enviadas pelas pessoas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":459} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"550\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png\" alt=\"\" class=\"wp-image-459\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?resize=768%2C440&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Home provis\u00f3ria do site bcash.com.br<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":460} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"864\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png\" alt=\"\" class=\"wp-image-460\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?resize=300%2C270&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?resize=768%2C691&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Simula\u00e7\u00e3o da selfie e compartilhamento na rede.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Outros <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}{:en}<!-- wp:paragraph -->\n<p>At that time, Bcash was one of the largest payment gateways in Brazil, 4th place in the market. But the need for better results has brought a repositioning opportunity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"width\":181,\"height\":170} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d9s2dgyl4mf0b.cloudfront.net\/magento-connect\/media\/catalog\/product\/cache\/9\/image\/725x680\/9df78eab33525d08d6e5fb8d27136e95\/b\/c\/bcash_transp_1.png\" alt=\"Related image\" width=\"181\" height=\"170\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The immersion studies showed us that, although other players had very well established strengths, Buscap\u00e9's brand link by audience perception was still very strong, even though Bcash had been sold some time ago. Actually, this link was still bringing credibility to the service.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The immersion studies also showed up that when choosing a Payment Gateway, users' main concerns are service stability, receipt and payment conditions, and the deadline for payment sent.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For this audience, the term <strong><em>success<\/em><\/strong> is known to indicate the operation was successful. Of course, operation success is part of <strong>company success<\/strong>. And there it is an insight for the concept \"<strong>Successfully<\/strong>\". <em>Success for the buyer, success for the seller<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>'Successfully' Ad campaign<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>So, we created the \"Successfully\" ad campaign for Bcash. We worked on purchases and sales successfully, ensuring the brand's credibility, and we also created a content strategy to tell Successful Stories with Bcash, fed by stories send through the dynamic system.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Two keyvisuals were made for the ad campaign, one for buyers and another for sellers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":456} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"659\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png\" alt=\"\" class=\"wp-image-456\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_03.png?resize=768%2C527&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Successfull purchase' - Man<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":457} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"681\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png\" alt=\"\" class=\"wp-image-457\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?resize=300%2C213&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_04.png?resize=768%2C545&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Successful purchase' - Woman<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":455} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"656\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png\" alt=\"\" class=\"wp-image-455\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_02.png?resize=768%2C525&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Keyvisual 'Successful sale'<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":454} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"726\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png\" alt=\"\" class=\"wp-image-454\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?resize=300%2C227&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_01.png?resize=768%2C581&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Magazine ad<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Landing Page<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We designed a landing page to be a hub for the ad campaign, this LP had a home screen for disambiguation, about buying or selling with Bcash, showing user's possibilities. By clicking the call-to-action button, the user is taken to its service pages with Bcash attributes and benefits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":458} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"883\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?resize=300%2C276&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_05.png?resize=768%2C706&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Landing page 'Com sucesso'<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>In the footer, there was a link to the 'Success Stories' mechanism.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>'Successful stories' promo<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The 'Succesful Stories' project consists of sending success stories about buying or selling through Bcash. By participating in this project, users were competing for iPads. The mechanism is simple:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li>Access Successful Stories page<\/li><li>Connect to Facebook<\/li><li>Take a selfie (it can be shared in profile or not)<\/li><li>Tell Your Successful Story with Bcash<\/li><li>Submit<\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>In the start of Successful Stories project, a promotional page replaces the home page of Bcash's site. The photos sent by people are part of the layout.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":459} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"550\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png\" alt=\"\" class=\"wp-image-459\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_06.png?resize=768%2C440&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Temporary home page of bcash.com.br<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":460} -->\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"864\" src=\"http:\/\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png\" alt=\"\" class=\"wp-image-460\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?resize=300%2C270&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/bcash-com-sucesso_07.png?resize=768%2C691&amp;ssl=1 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Simulation of selfie and sharing on the network.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2>Other <a href=\"\/en\/cases\/\">Cases<\/a><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:shortcode -->\n[sibling-pages]\n<!-- \/wp:shortcode -->{:}\n    [post_title] => {:br}Bcash \u2013 Com Sucesso{:}{:en}Bcash \u2013 Successfully{:}\n    [post_excerpt] => {:br}O Bcash \u00e9 um gateway de pagamento. A busca por melhores resultados trouxe uma oportunidade de reposicionamento. Para o p\u00fablico, opera\u00e7\u00f5es com sucesso importam. Claro, opera\u00e7\u00f5es com sucesso s\u00e3o parte do sucesso da empresa. A\u00ed est\u00e1 um insight para o conceito \u201cCom sucesso\u201d. Sucesso para quem vende, sucesso para quem compra.{:}{:en}Bcash is a payment gateway. The need for better results has brought a repositioning opportunity. For the audience, successful operations matters. Of course, operation success is part of company success. And there it is an insight for the concept \"Successfully\". Success for the buyer, success for the seller.{:}\n    [post_status] => publish\n    [comment_status] => closed\n    [ping_status] => closed\n    [post_password] => \n    [post_name] => bcash-com-sucesso\n    [to_ping] => \n    [pinged] => \n    [post_modified] => 2019-07-11 03:43:47\n    [post_modified_gmt] => 2019-07-11 06:43:47\n    [post_content_filtered] => \n    [post_parent] => 19\n    [guid] => http:\/\/marcelohiginio.com\/?page_id=395\n    [menu_order] => 20\n    [post_type] => page\n    [post_mime_type] => \n    [comment_count] => 0\n    [filter] => raw\n)\nArray\n(\n    [_edit_lock] => Array\n        (\n            [0] => 1562827427:1\n        )\n\n    [wpglobus_language] => Array\n        (\n            [0] => en\n        )\n\n    [_edit_last] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_content_score] => Array\n        (\n            [0] => 60\n        )\n\n    [_yoast_wpseo_meta-robots-noindex] => Array\n        (\n            [0] => 1\n        )\n\n    [_yoast_wpseo_meta-robots-nofollow] => Array\n        (\n            [0] => 1\n        )\n\n    [_thumbnail_id] => Array\n        (\n            [0] => 456\n        )\n\n    [php_everywhere_code] => Array\n        (\n            [0] => Just put [php_everywhere] where you want the code to be executed.\n        )\n\n)\n *\/<\/script>\r\n         <\/article>\r\n        \r\n   <\/div>\n\n\n\n<p>Thanks to the incredible teams I&#8217;ve been working with, people that collaborated with a lot of energy in every case here, and other fantastic jobs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/media.giphy.com\/media\/l0MYDGA3Du1hBR4xG\/giphy.gif?w=960&#038;ssl=1\" alt=\"\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hi, I\u2019m Marcelo Higinio. If you don\u2019t know me yet, on this click, I will tell you who I am and how I think. Here you can find some interesting cases I\u2019ve been doing; click on the content to keep reading about. If you want to see my CV \/ Resum\u00e9, please click here. Thanks&#8230;<\/p>\n","protected":false},"author":101015,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["br","en"],"languages":{"br":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","blog_standard_thumbnail":""},"post_excerpt_stackable_v2":"<p>Hi, I\u2019m Marcelo Higinio. If you don\u2019t know me yet, on this click, I will tell you who I am and how I think. Here you can find some interesting cases I\u2019ve been doing; click on the content to keep reading about. If you want to see my CV \/ Resum\u00e9, please click here. Walmart \u2013 No plastic bag Walmart, one of the largest retail groups in the world, has a very active sustainability work in Brazil. When S\u00e3o Paulo banned free plastic bags, Walmart demanded us a project that could tell the public the impact of this fact on&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"marcelohiginio","url":"https:\/\/marcelohiginio.mh0.me\/en\/author\/marcelohiginio\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Planning Cases - Marcelo Higinio<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning Cases - Marcelo Higinio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelohiginio.mh0.me\/cases\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcelo Higinio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T14:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.giphy.com\/media\/l0MYDGA3Du1hBR4xG\/giphy.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/cases\/\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/cases\/\",\"name\":\"Planning Cases - 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