{"id":415,"date":"2019-04-09T00:33:00","date_gmt":"2019-04-09T03:33:00","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=415"},"modified":"2019-07-11T03:44:26","modified_gmt":"2019-07-11T06:44:26","slug":"tritone-cabecas-que-inspiram","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/tritone-cabecas-que-inspiram\/","title":{"rendered":"Tritone \u2013 Inspiring heads"},"content":{"rendered":"\n

Tritone Interactive<\/a> is an ad agency based on S\u00e3o Paulo. It was taking a new position, in most part headed by Account Planning Department, that showed a fresh brand, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by S\u00e3o Paulo’s cosmopolitan, creative and diverse culture. This movement began internally with an entire agency change, a new visual identity, changing environments, including a wall of the main meeting room covered with the famous Brazilian lambe-lambe<\/em>, as known as wheatpaste.<\/p>\n\n\n\n

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Team collaging lambe-lambe on the wall<\/figcaption><\/figure>\n\n\n\n

From this mood emerged a project where we could meet and present to society some examples of great people who made and still make, noble projects that can talk with this whole new reality.<\/p>\n\n\n\n

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Responsive landing page designed to promote campaign videos and posters<\/figcaption><\/figure>\n\n\n\n

Thus was developed the project called “Inspiring Heads”, or Cabe\u00e7as que Insipiram<\/em> in Portuguese. It had a landing page, videos telling the story of heads that make S\u00e3o Paulo and the world happen, and more 10 inspiring thoughts for 2015. There were created pieces such as posters, wallpapers, Facebook covers, all with incentive phrases, such as “Move your body. Respect your heart.” or “Spend less money and more love.”<\/p>\n\n\n\n

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