{"id":424,"date":"2019-04-09T00:39:15","date_gmt":"2019-04-09T03:39:15","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=424"},"modified":"2019-07-11T03:44:02","modified_gmt":"2019-07-11T06:44:02","slug":"entretix-lancamento","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/","title":{"rendered":"Entretix \u2013 Releasing"},"content":{"rendered":"\n<p>The Allianz Parque manager, one of the largest and most modern stadiums in South America, wanted to have their own ticket store for offering even more quality, reliability, convenience and comfort for customers in the concerts that were managed by them. The brief was \u201cLaunching a new ticket store where the magic of big events starts from the ticket.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"76\" data-attachment-id=\"505\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/image-10\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-9.png?fit=270%2C76&amp;ssl=1\" data-orig-size=\"270,76\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/image-9.png?fit=270%2C76&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/image-9.png?resize=270%2C76\" alt=\"\" class=\"wp-image-505\"\/><\/figure><\/div>\n\n\n\n<p>Our team had the privilege of planning and executing this complete project with naming, visual identity, promotional materials, tickets, staff uniforms and the new website for concerts information and ticket sales.<\/p>\n\n\n\n<p>The name merges the beginning of the Portuguese word for entertainment and a popular contraction for tickets. The name <strong><em>Entretix<\/em><\/strong> was born with domain and social usernames availability, as well as an entirely new visual identity.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"290\" data-attachment-id=\"506\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/etx-icon\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?fit=332%2C290&amp;ssl=1\" data-orig-size=\"332,290\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"etx-icon\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?fit=332%2C290&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?resize=332%2C290\" alt=\"\" class=\"wp-image-506\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?w=332&amp;ssl=1 332w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-icon.jpg?resize=300%2C262&amp;ssl=1 300w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><figcaption>Entretix visual identity<\/figcaption><\/figure><\/div>\n\n\n\n<p>Two tickets were combined in an X. This icon is part of the logo and it&#8217;s still an interesting feature for visual identity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"375\" data-attachment-id=\"507\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/etx-ing\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?fit=609%2C375&amp;ssl=1\" data-orig-size=\"609,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"etx-ing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?fit=609%2C375&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?resize=609%2C375\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-ing.png?resize=300%2C185&amp;ssl=1 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><figcaption>Entretix Tickets<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Presence<\/h3>\n\n\n\n<p>We developed a brand mood that leads the ads and contents in an experience-oriented way. Actually, the content, even informative, is also intended to pass on the experience to the users and concerts artists&#8217; fans. And it&#8217;s how <a href=\"https:\/\/www.meioemensagem.com.br\/home\/marketing\/2015\/06\/22\/entretix-surge-com-estadio-e-teatro.html\">Entretix was launched<\/a>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"763\" data-attachment-id=\"503\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/etx-pack\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?fit=949%2C763&amp;ssl=1\" data-orig-size=\"949,763\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"etx-pack\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?fit=949%2C763&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=949%2C763\" alt=\"\" class=\"wp-image-503\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?w=949&amp;ssl=1 949w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=300%2C241&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-pack.png?resize=768%2C617&amp;ssl=1 768w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><figcaption>Responsive site to service most devices<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1780\" data-attachment-id=\"508\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/entretix-lancamento\/etx-site\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?fit=977%2C1812&amp;ssl=1\" data-orig-size=\"977,1812\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"etx-site\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?fit=552%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=960%2C1780\" alt=\"\" class=\"wp-image-508\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=162%2C300&amp;ssl=1 162w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=768%2C1424&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/etx-site.png?resize=552%2C1024&amp;ssl=1 552w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Entretix website<\/figcaption><\/figure>\n\n\n\n<p>The site is both a way to get concerts information and content strategy, passing a positive experience even before ticket purchase.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Other <a href=\"http:\/\/marcelohiginio.com\/cases\">Cases<\/a><\/h2>\n\n\n<ul class=\"list-pages-shortcode sibling-pages\"><li class=\"page_item page-item-432\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/walmart-sem-sacola-plastica\/\">Walmart \u2013 No 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heads<\/a><\/li>\n<li class=\"page_item page-item-426\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wtorre-presenca-digital\/\">WTorre \u2013 Digital Presence<\/a><\/li>\n<li class=\"page_item page-item-434\"><a href=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/\">Wittel \u2013 Reposicionamento<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Launching a new ticket store where the magic of big events starts from the ticket&#8221;. Our team had the privilege of planning and executing the complete project, from naming to website development.<\/p>\n","protected":false},"author":1,"featured_media":442,"parent":19,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-424","page","type-page","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["br","en"],"languages":{"br":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1597%2C1021&ssl=1",1597,1021,false],"thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=300%2C192&ssl=1",300,192,true],"medium_large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=768%2C491&ssl=1",768,491,true],"large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=960%2C614&ssl=1",960,614,true],"1536x1536":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1536%2C982&ssl=1",1536,982,true],"2048x2048":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1597%2C1021&ssl=1",1597,1021,true],"blog_standard_thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?resize=1000%2C360&ssl=1",1000,360,true]},"post_excerpt_stackable_v2":"<p>{:br}&#8221;Lan\u00e7ar uma nova ticketeria no mercado em que a magia dos grandes eventos come\u00e7asse desde o ingresso&#8221;. Nossa equipe teve o privil\u00e9gio de planejar e executar esse projeto, desde o naming at\u00e9 o desenvolvimento do site.{:}{:en}&#8221;Launching a new ticket store where the magic of big events starts from the ticket&#8221;. Our team had the privilege of planning and executing the complete project, from naming to website development.{:}<\/p>\n","category_list_v2":"","author_info_v2":{"name":"admin","url":"https:\/\/marcelohiginio.mh0.me\/en\/author\/admin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Entretix \u2013 Releasing - Marcelo Higinio<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entretix \u2013 Releasing - Marcelo Higinio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelohiginio.mh0.me\/cases\/entretix-lancamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcelo Higinio\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T06:44:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/04\/entretix-cover-e1554785738958.jpg?fit=1597%2C1021&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1597\" \/>\n\t<meta property=\"og:image:height\" content=\"1021\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/cases\/entretix-lancamento\/\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/cases\/entretix-lancamento\/\",\"name\":\"Entretix \u2013 Releasing - 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