{"id":426,"date":"2019-04-09T00:43:39","date_gmt":"2019-04-09T03:43:39","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=426"},"modified":"2019-07-11T03:44:44","modified_gmt":"2019-07-11T06:44:44","slug":"wtorre-presenca-digital","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wtorre-presenca-digital\/","title":{"rendered":"WTorre \u2013 Digital Presence"},"content":{"rendered":"\n

WTorre is a large construction company in Brazil. They have memorable projects like Allianz Parque (Palmeiras Stadium in S\u00e3o Paulo), JK Iguatemi Shopping Mall and Santander Theater. Even having a wide offline presence, WTorre’s site was still very out of date.<\/p>\n\n\n\n\n\n\n\n

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Allianz Park – Palmeiras stadium – WTorre’s project<\/figcaption><\/figure>\n\n\n\n

So, WTorre demanded a new website and we made a great plan. Through researches, we made an impressive clipping with so many WTorre’s spontaneous media appearing. After these studies’ finish, an insight became very clear: we had to bring the WTorre’s greatness also to the digital environment<\/strong>.<\/p>\n\n\n\n

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We followed this concept to make the creative brief and, later, a great digital presence strategy. We developed a site structure that could show to the audience the greatness, audacity, and responsibility of WTorre.<\/p>\n\n\n\n

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New WTorre’s website<\/figcaption><\/figure>\n\n\n\n

We gave high visibility to their main projects and created a flow that keeps the user in a trail to see their every important issue, even entering the website by other pages than home. We also improved the website’s indexing based on special keywords of WTorre’s operations. All this connected to a communication strategy through the press and direct marketing.<\/p>\n\n\n\n

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So, after all, we increased and improved the WTorre’s digital presence, also improved the website’s performance focusing on qualified accesses, improved session duration, and pages per visit.<\/p>\n\n\n\n

And we also achieved the main goal, the greatness of WTorre now is also online<\/strong>.<\/p>\n\n\n\n

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