{"id":428,"date":"2019-04-09T00:48:50","date_gmt":"2019-04-09T03:48:50","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=428"},"modified":"2019-07-11T03:43:56","modified_gmt":"2019-07-11T06:43:56","slug":"bradesco-seguros-arvore-de-natal","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/bradesco-seguros-arvore-de-natal\/","title":{"rendered":"Bradesco Seguros \u2013 Xmas Tree"},"content":{"rendered":"\n

The colossal Lagoa Rodrigo de Freitas’ Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. It turned in a very important event and its opening is really expected by local people and tourists.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In 2012, the challenge was to connect the digital environment to Xmas Tree’s experience, creating a great concept and getting better results of reaching and user interactions.<\/p>\n\n\n\n

Rio’s Xmas is quite different Xmas from other ones around the world. That’s why we had assumed the responsibility of celebrating every Xmas in the world, following our main concept. Even being different, every Xmas in the world celebrate the joy, the caring, the love, the family, religiously or not.<\/p>\n\n\n\n

\"\"
Bradesco Seguros’ Xmas Tree 2012 campaign<\/figcaption><\/figure>\n\n\n\n

So, we made a campaign where the main focus was on Facebook. We also had other social network profiles and an official hotsite. During the campaign, we had created a Xmas postcard with templates of Xmas of the World. The user could put his face in a place in the photo. Besides that, we made a video series on Youtube telling about the whole Xmas Tree’s construction process and we also made posts telling about a lot of curiosities about Xmas of the World. <\/p>\n\n\n\n

\"\"
Xmas Tree’s hotsite<\/figcaption><\/figure>\n\n\n\n
\"\"
Cultural competition<\/figcaption><\/figure>\n\n\n\n
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Xmas Tree’s e-mail marketing<\/figcaption><\/figure><\/div>\n\n\n\n
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Xmas Tree’s exclusive app<\/figcaption><\/figure><\/div>\n\n\n\n

In the end, we got ahead of the previous expectation about reaching, delivering a great positive brand remembering. We reached people in very far places in Brazil. The Xmas Tree’s campaign had never achieved results like that before: shares, likes, comments, tweets, hotsite visits and views. Actually, even being the very first year of live broadcasting in main Brazil’s open TV channel, we just duplicated the number of hotsite streaming views, related to the previous year.<\/p>\n","protected":false},"excerpt":{"rendered":"

The colossal Lagoa Rodrigo de Freitas’ Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. In 2012, the challenge was to connect the digital environment to Xmas Tree’s experience, creating a great concept and getting better results for the brand.<\/p>\n","protected":false},"author":1,"featured_media":49,"parent":19,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-428","page","type-page","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["br","en"],"languages":{"br":{"title":true,"content":true,"excerpt":true},"en":{"title":true,"content":true,"excerpt":true}}},"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&ssl=1",1024,768,false],"thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=300%2C225&ssl=1",300,225,true],"medium_large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=768%2C576&ssl=1",768,576,true],"large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=960%2C720&ssl=1",960,720,true],"1536x1536":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&ssl=1",1024,768,true],"2048x2048":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&ssl=1",1024,768,true],"blog_standard_thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?resize=1000%2C360&ssl=1",1000,360,true]},"post_excerpt_stackable_v2":"

{:br}A \u00c1rvore de Natal da Lagoa Rodrigo de Freitas no Rio de Janeiro foi produzida por 20 anos pela Bradesco Seguros. O desafio foi levar para o ambiente digital a experi\u00eancia da \u00c1rvore de Natal da Bradesco Seguros, criando um conceito envolvente e melhorando os resultados de alcance da mensagem e intera\u00e7\u00f5es dos usu\u00e1rios conseguidos nos \u00faltimos anos.{:}{:en}The colossal Lagoa Rodrigo de Freitas’ Xmas Tree in Rio de Janeiro was supported by Bradesco Seguros for 20 years. In 2012, the challenge was to connect the digital environment to Xmas Tree’s experience, creating a great concept and getting better results for the brand.{:}<\/p>\n","category_list_v2":"","author_info_v2":{"name":"admin","url":"https:\/\/marcelohiginio.mh0.me\/en\/author\/admin\/"},"comments_num_v2":"0 comments","yoast_head":"\nBradesco Seguros \u2013 Xmas Tree - Marcelo Higinio<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bradesco Seguros \u2013 Xmas Tree - Marcelo Higinio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelohiginio.mh0.me\/cases\/bradesco-seguros-arvore-de-natal\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcelo Higinio\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T06:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2015\/08\/wp1-1024x768.jpg?fit=1024%2C768&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/cases\/bradesco-seguros-arvore-de-natal\/\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/cases\/bradesco-seguros-arvore-de-natal\/\",\"name\":\"Bradesco Seguros \u2013 Xmas Tree - 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