{"id":434,"date":"2019-04-09T00:54:31","date_gmt":"2019-04-09T03:54:31","guid":{"rendered":"http:\/\/marcelohiginio.com\/?page_id=434"},"modified":"2019-07-11T03:45:21","modified_gmt":"2019-07-11T06:45:21","slug":"wittel-reposicionamento","status":"publish","type":"page","link":"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/","title":{"rendered":"Wittel \u2013 Reposicionamento"},"content":{"rendered":"\n<p>A Wittel \u00e9 um dos grandes players do segmento de Confer\u00eancia e Colabora\u00e7\u00e3o no Brasil e tamb\u00e9m do segmento de tecnologia de comunica\u00e7\u00e3o para o Trading Floor. A Wittel est\u00e1 presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de neg\u00f3cios, sua presen\u00e7a digital estava defasada. Recebemos um briefing para o reposicionamento da marca. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"994\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/logo-wittel\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?fit=1654%2C596&amp;ssl=1\" data-orig-size=\"1654,596\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"logo wittel\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?fit=960%2C346&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel-1024x369.png?resize=256%2C92\" alt=\"\" class=\"wp-image-994\" width=\"256\" height=\"92\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1024%2C369&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=768%2C277&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1000%2C360&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?w=1654&amp;ssl=1 1654w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<p>Ap\u00f3s uma grande imers\u00e3o, percebemos que havia um <em>blur<\/em> muito grande entre os players. Era claro que existia uma comunica\u00e7\u00e3o viciada, muito em fun\u00e7\u00e3o do benchmarking entre os pr\u00f3prios players. Havia uma falta de diferencia\u00e7\u00e3o tamb\u00e9m, muito em fun\u00e7\u00e3o da proximidade de portfolio e produtos dos players.<\/p>\n\n\n\n<p>Ao buscar uma diferencia\u00e7\u00e3o, entendemos uma das grandes palavras-chave do neg\u00f3cio era <strong>produtividade<\/strong>. E produtividade poderia significar <strong>mais resultados ou menos tempo<\/strong>. E ao levar menos tempo, sobre tempo. Afinal tempo \u00e9 algo que n\u00e3o podemos comprar. E sob esse racioc\u00ednio, reposicionamos a marca humanizando com o conceito &#8220;Fa\u00e7a o seu agora valer a pena&#8221;.<\/p>\n\n\n\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class=\"embed-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-r060enqk0g\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Nova Identidade Visual<\/h3>\n\n\n\n<p>Com o novo posicionamento, tamb\u00e9m desenvolvemos uma nova identidade visual completa e um plano de comunica\u00e7\u00e3o robusto para a Wittel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"994\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/logo-wittel\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?fit=1654%2C596&amp;ssl=1\" data-orig-size=\"1654,596\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"logo wittel\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?fit=960%2C346&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel-1024x369.png?resize=512%2C185\" alt=\"\" class=\"wp-image-994\" width=\"512\" height=\"185\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1024%2C369&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=300%2C108&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=768%2C277&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?resize=1000%2C360&amp;ssl=1 1000w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/logo-wittel.png?w=1654&amp;ssl=1 1654w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption>Nova logo<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image boxshadow\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"800\" data-attachment-id=\"990\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/novo-mood-wittel\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?fit=825%2C800&amp;ssl=1\" data-orig-size=\"825,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Novo mood wittel\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?fit=825%2C800&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?resize=825%2C800\" alt=\"\" class=\"wp-image-990\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?w=825&amp;ssl=1 825w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?resize=300%2C291&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-mood-wittel.png?resize=768%2C745&amp;ssl=1 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><figcaption>Novo mood<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image boxshadow\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"512\" data-attachment-id=\"991\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/novo-site-wittel\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?fit=1280%2C683&amp;ssl=1\" data-orig-size=\"1280,683\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Novo site wittel\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?fit=960%2C512&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel-1024x546.png?resize=960%2C512\" alt=\"\" class=\"wp-image-991\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=1024%2C546&amp;ssl=1 1024w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/Novo-site-wittel.png?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption>Novo site<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Estande no CONAREC<\/h3>\n\n\n\n<p>O lan\u00e7amento do novo momento da marca foi no CONAREC \u2013 Congresso Nacional das Rela\u00e7\u00f5es Empresa-Clientes. O objetivo era mostrar o mood na experi\u00eancia proposta na presen\u00e7a da marca no evento.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" height=\"540\" width=\"960\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.wittel.com\/wittel-wp\/wp-content\/uploads\/2018\/06\/IMG-MAKING-OFF_CIAB-1024x576.jpg?resize=960%2C540\" alt=\"Image result for estande wittel\"\/><\/figure>\n\n\n\n<p>Fizemos um v\u00eddeo 360\u00ba imersivo para mostrar o Command Center, uma central de intelig\u00eancia que ajuda os usu\u00e1rio a tirarem o melhor proveito das ferramentas com auxilio em n\u00edvel de consultoria. De brinde, os participantes da feira levavam um \u00f3culos 360\u00ba para poder assistir o v\u00eddeo e ter outras experi\u00eancias imersivas em VR.<\/p>\n\n\n\n<figure class=\"wp-block-image boxshadow\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wittel.com\/experienciavr\/d_1.png?w=960\" alt=\"\"\/><figcaption>P\u00e1gina desktop para divulgar Wittel VR<\/figcaption><\/figure>\n\n\n\n<p>Ao acessar a p\u00e1gina mobile, o usu\u00e1rio via as instru\u00e7\u00f5es para poder usar o \u00f3culos e os conte\u00fados VR.<\/p>\n\n\n\n<div class=\"wp-block-image boxshadow\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"1024\" data-attachment-id=\"993\" data-permalink=\"https:\/\/marcelohiginio.mh0.me\/en\/cases\/wittel-reposicionamento\/pagina-mobile-wittel-metade\/\" data-orig-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?fit=342%2C1362&amp;ssl=1\" data-orig-size=\"342,1362\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pagina mobile wittel metade\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?fit=257%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/marcelohiginio.com\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade-257x1024.png?resize=257%2C1024\" alt=\"\" class=\"wp-image-993\" srcset=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?resize=257%2C1024&amp;ssl=1 257w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?resize=75%2C300&amp;ssl=1 75w, https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/pagina-mobile-wittel-metade.png?w=342&amp;ssl=1 342w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><figcaption>P\u00e1gina mobile com instru\u00e7\u00f5es de uso do Wittel VR<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>A marca conseguiu alcan\u00e7ar um novo patamar na comunica\u00e7\u00e3o com seus clientes e atingiu um posicionamento mais vantajoso em rela\u00e7\u00e3o aos seus concorrentes. A Wittel deixou de ser uma empresa no blur da comunica\u00e7\u00e3o para protagonizar mudan\u00e7as significativas na comunica\u00e7\u00e3o e proposi\u00e7\u00e3o de experi\u00eancias para seus usu\u00e1rios, mudando desde o seu posicionamento at\u00e9 o pitch e vocabul\u00e1rio da equipe de vendas nas abordagens de prospec\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Wittel \u00e9 um dos grandes players do segmento de Confer\u00eancia e Colabora\u00e7\u00e3o no Brasil e tamb\u00e9m do segmento de tecnologia de comunica\u00e7\u00e3o para o Trading Floor. A Wittel est\u00e1 presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de neg\u00f3cios, sua presen\u00e7a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":998,"parent":19,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-434","page","type-page","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["br","en"],"languages":{"br":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&ssl=1",1268,788,false],"thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=300%2C186&ssl=1",300,186,true],"medium_large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=768%2C477&ssl=1",768,477,true],"large":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=960%2C596&ssl=1",960,596,true],"1536x1536":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&ssl=1",1268,788,true],"2048x2048":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&ssl=1",1268,788,true],"blog_standard_thumbnail":["https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?resize=1000%2C360&ssl=1",1000,360,true]},"post_excerpt_stackable_v2":"<p>A Wittel \u00e9 um dos grandes players do segmento de Confer\u00eancia e Colabora\u00e7\u00e3o no Brasil e tamb\u00e9m do segmento de tecnologia de comunica\u00e7\u00e3o para o Trading Floor. A Wittel est\u00e1 presente nos grandes bancos, nas grandes operadoras e outras grandes empresas do Brasil, principalmente no eixo Rio-SP. Mesmo com grande volume de neg\u00f3cios, sua presen\u00e7a digital estava defasada. Recebemos um briefing para o reposicionamento da marca. Ap\u00f3s uma grande imers\u00e3o, percebemos que havia um blur muito grande entre os players. Era claro que existia uma comunica\u00e7\u00e3o viciada, muito em fun\u00e7\u00e3o do benchmarking entre os pr\u00f3prios players. Havia uma falta de&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"admin","url":"https:\/\/marcelohiginio.mh0.me\/en\/author\/admin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wittel \u2013 Reposicionamento - Marcelo Higinio<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wittel \u2013 Reposicionamento - Marcelo Higinio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcelohiginio.mh0.me\/cases\/wittel-reposicionamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcelo Higinio\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-11T06:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/marcelohiginio.mh0.me\/wp-content\/uploads\/sites\/44\/2019\/07\/wittel-cover-case.png?fit=1268%2C788&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1268\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marcelohiginio.mh0.me\/cases\/wittel-reposicionamento\/\",\"url\":\"https:\/\/marcelohiginio.mh0.me\/cases\/wittel-reposicionamento\/\",\"name\":\"Wittel \u2013 Reposicionamento - 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