{"id":237,"date":"2017-07-28T13:36:52","date_gmt":"2017-07-28T16:36:52","guid":{"rendered":"http:\/\/marcelohiginio.com\/?p=237"},"modified":"2020-02-07T15:06:53","modified_gmt":"2020-02-07T18:06:53","slug":"muito-alem-do-ppt","status":"publish","type":"post","link":"https:\/\/marcelohiginio.mh0.me\/en\/muito-alem-do-ppt\/","title":{"rendered":"Way beyond the PPT"},"content":{"rendered":"\n

Who have never saw the power of a very well designed slide in a presentation? Yes, it works. But presenting is more than some organized well-designed slides. We’ll talk about the pieces of a good presentation here and we’ll understand what really matters.<\/p>\n\n\n\n\n\n\n\n

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What is a presentation made of? It could be just the overrated PPT, but there are important elements for reaching the success. Before starting, let’s talk about one thing: a presentation, always, is more than a PPT (sometimes it’s not even a PPT, sometime it’s just a paper or a draw in a wall).<\/p>\n\n\n\n

Setting a goal<\/h3>\n\n\n\n
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Every presentation has a goal. Actually, every presentation sell a idea. It has the mission to offer arguments to help people to get a point of view or a opinion. So, it’s important to make clear the presentation goal and make sure the all the efforts are pushing towards the goal previously defined.<\/p>\n\n\n\n

At the presentation end, the goal must to be reached. Ok? So, the presentation goal needs to be achievable. For example: “ordering a research”, “approving the campaign”, “approving the media plan”. Setting a business goal as the presentation goal is a big mistake, like “increasing the stores sells”.<\/p>\n\n\n\n

Knowing your audience \u2013 What they want to listen?<\/h3>\n\n\n\n
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So, you’re resposible for what each people will undestand from your presentation. The responsability to make sense, or not, is in your hands. That said, it’s better you get to know your audience, the people that will watch your presentation.<\/p>\n\n\n\n

If from 0 to 10, your audience know 4 about a issue, you don’t have to start from 0. On another hand, if they know 1 about that issue, it’s a mistake start from 4. It’s important to know how much audience knows to be relevant for them and make it better.<\/p>\n\n\n\n

Another point: avoid to feel too much close to your audience. A joke or a polemic image, out of time and context, might starts a crisis and put your results in risk.<\/p>\n\n\n\n

Preparing your speech – What I want\/need\/will say?<\/h3>\n\n\n\n
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70% of people get lost here. What I’ll say is way more important than the slide I’ll make. And what I’ll say is different from what I want and need to say.<\/p>\n\n\n\n

At this point, I use to draw a scheme to keep clear: there is what audience need\/want to listen<\/strong> e what I need\/want to say<\/strong>. Between both groups, there is a space in common, everything that is there is where your presentation can be more relevant. The secret is to keep people’s attention and going on with a very attractive and relevant speech. For reaching your goal, maybe you need something out of this space, but I’m sure the basic elements to conquer your audience is there.<\/p>\n\n\n\n

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What pople want\/need to listen \/
Relevance \/
What I need\/want to say<\/figcaption><\/figure><\/div>\n\n\n\n

After understanding what is relevant, it’s important to organize your ideas. I use to create a text with everything I believe that is important to say in the whole presentation.<\/p>\n\n\n\n

Other ways to organize your ideas are: post-its, mind maps, draw in glass walls, flipcharts, etc. What matters is to make sure about everything you speech must have. Of course, you must cut the borders, because time is precious and we don’t want more than enough time to reach our goal. So, you can define what you’ll say, that’s different from what you need\/want to say.<\/p>\n\n\n\n

For those who want to know more about presentations, I recommend to read about the Pecha Kucha<\/a> method.<\/p>\n\n\n\n

Making support docs – PPT and others<\/h3>\n\n\n\n
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Instead a lot of people think, you don’t have to present a PPT, a.k.a. support material, in every presentation. There are awesome presentations made by presenters without any slide. On another hand, there are excellent presentations without any presenter. So, it’s more important to know how your presentation will come to the audience. Here, it’s time to build the best support material to your presentation.<\/p>\n\n\n\n

Following you speech, the docs will support what are you saying as well. The words that you are saying can be present in the support material, or not. It’s important the support material makes a complement to your speech.<\/p>\n\n\n\n