{"id":573,"date":"2019-04-15T15:34:10","date_gmt":"2019-04-15T18:34:10","guid":{"rendered":"http:\/\/marcelohiginio.com\/?p=573"},"modified":"2020-06-22T23:37:53","modified_gmt":"2020-06-23T02:37:53","slug":"iv-semana-cacs","status":"publish","type":"post","link":"https:\/\/marcelohiginio.mh0.me\/en\/iv-semana-cacs\/","title":{"rendered":"I’ve gone to IV Academic Week of CACS"},"content":{"rendered":"\n

My presentation “Planning, Strategy and Intelligence” at Unicentro was a great opportunity to get back to the institution where I studied and to propose some knowledge to those young souls who are seeking to tread that hard path of advertising and journalism.<\/p>\n\n\n\n\n\n\n\n

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The presentation “Planning, Strategy and Intelligence” at IV Academic Week of CACS. (Credits: CACS)<\/figcaption><\/figure><\/div>\n\n\n\n

In 2004, I was president of CACOS, nowadays known as CACS (Centro Acad\u00eamico Carmem da Silva). So, I got in touch with them from their Facebook’s profile and told them I was available to talk if they had available space. And it happened. The presentation took 2 hours and it was a great pack of concepts, methods, stories and tips.<\/p>\n\n\n\n

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There was time for a tribute to 2003 class.<\/figcaption><\/figure>\n\n\n\n

The begin of the presentation was to remember the beginning of that communication course. Also was for giving a reading tip that was very important for me when I started to study Advertising. The book ‘Propaganda Ilimitada’, by the great Frances Petit (RIP), the famous P of DPZ (a very important Brazilian agency).<\/p>\n\n\n\n

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My first reading about Advertising at the College. (Recomended)
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I explained a bit about Planning, Strategy and Intelligence. About how dependents from each other they are, how connected they work, and how confusing it can be. That’s why the professional must be alert and ready to handle the chaos.<\/p>\n\n\n\n

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You need to appreciate the beauty in the chaos.<\/figcaption><\/figure>\n\n\n\n

Also, we talked about the beauty in the chaos, about how important is planners’ role in exploring, discovering, investigating and organizing. From this understanding, to know how to create, to mediate, to stimulate, to unfold things, and overall, how to brief. At this time, I told them what I said in the post ‘Planning is choosing<\/a>‘<\/p>\n\n\n\n

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How Planning method helps us to handle the chaos.<\/figcaption><\/figure>\n\n\n\n

We talked about the relevance of Planning method and about how following the method can be a great allied in handle the chaos.<\/p>\n\n\n\n

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Also, I’ve shared some tools for handling some planning tasks:<\/p>\n\n\n\n