Marcelo Higinio

Brand Strategist

Tag: planejamento

I’ve gone to IV Academic Week of CACS

I’ve gone to IV Academic Week of CACS

My presentation “Planning, Strategy and Intelligence” at Unicentro was a great opportunity to get back to the institution where I studied and to propose some knowledge to those young souls who are seeking to tread that hard path of advertising and journalism.

If someone is texting while your are presenting, it’s your fault.

If someone is texting while your are presenting, it’s your fault.

It’s polemic, I know. Many will argue that is rude, unprofessional, people are having a lack of interest, and other things. But this guy has something we need to value: the sincerity, even it being hidden. Many people won’t even touch the smartphone, but they will yawn quietly, give strong blinks, take a note in…