Escola do Futuro – Re-enrollment
Escola do Futuro is a school based in São Paulo and offers full-time bilingual education. The school has Christian values in its core. But Escola do Futuro’s way of teaching is oriented to cosmopolitan culture and to the student growing up and developing itself as a world citizen.
We were demanded to perform an enrollment and re-enrollment ad campaign for Escola do Futuro. The first step was to develop immersion studies to understand the universe where the school was inserted. Compared with other schools, we discovered that Escola do Futuro is better than other competitors in some very relevant points.
We did extensive quantitative research with parents through the internal communication channel. When we were analyzing the results, we found that parents were aware of these prominent points in relation to Escola do Futuro’s competitors, especially parents who found Escola do Futuro firstly on the internet.
So we discovered that implementing digital presence focused on those differentials was an excellent strategy for developing an enrollment and re-enrollment ad campaign, and we did.
Landing Page
We developed a Landing Page with the most striking keywords and most attractive skills for parents in a journey of new school discovering, according to our research’s results. What we got was a modern landing page that has a great chemistry with the school proposal. Later that visual identity would influence the entire digital presence of Escola do Futuro.
Social networks
The social networks’ posts have gained a much more modern and connected approach with the audiences, the father and the young people.
Presentation Video
The project got extended in a video presentation, with appropriate speech, keeping the typography, color palette and illustrations style.