Premier – Mobile App
Premier is a famous Brazilian brand of pet food. It’s recommended by a lot of vets and even without aggressive ads, as its rivals, and out of the large retail chains, Premier has a great market demand, which shows the product quality.
The brief was clear: creating a Premier app. The main goals were participating in customers’ share of hardware and also conquering customer’s loyalty and relationship.
After the immersion studies, we discovered something that seems very obvious but hides a powerful concept: Premier is a coadjuvant in the person-pet relationship.
‘My Pet’ app
So, for bringing relevance to this app, it could follow the same way. A complete and free app to aid in a person-pet relationship. Besides that, the customer can join Premier’s loyalty plan and can receive a reminder when the pet’s feed is running out, but the focus is to turn this app to a reference to own pet’s information.
That’s how the My Pet app was born.
‘Virtua Pet’ app
For children, knowing that many children want to have their own pets and knowing it needs care and dedication, we got a famous virtual pet reference: Tamagotchi. It’s a good way to approach the public. The Virtua Pet app has the deal of being a virtual pet that needs to be taken care of daily, and of course, it needs Premier’s pet food, even being virtual.
