Tritone – Inspiring heads
Tritone Interactive is an ad agency based on São Paulo. It was taking a new position, in most part headed by Account Planning Department, that showed a fresh brand, open to new experiences and realities, innovative, inspiring, a brand full of attitude inspired by São Paulo’s cosmopolitan, creative and diverse culture. This movement began internally with an entire agency change, a new visual identity, changing environments, including a wall of the main meeting room covered with the famous Brazilian lambe-lambe, as known as wheatpaste.
From this mood emerged a project where we could meet and present to society some examples of great people who made and still make, noble projects that can talk with this whole new reality.
Thus was developed the project called “Inspiring Heads”, or Cabeças que Insipiram in Portuguese. It had a landing page, videos telling the story of heads that make São Paulo and the world happen, and more 10 inspiring thoughts for 2015. There were created pieces such as posters, wallpapers, Facebook covers, all with incentive phrases, such as “Move your body. Respect your heart.” or “Spend less money and more love.”
Credits:
Agency: Tritone Interactive
Title: Cabeças que Inspiram
General director: Fernando Estanislau
Creative Team: Willians de Abreu e Ariane Dias
Art Director: Willians de Abreu e Rosana Silva
Copywritter: Ariane Dias
Content: Claudia Casanova
Production: Willians de Abreu e Raphael Paes Theodoro
Motion: Raphael Paes Theodoro
HTML: Thiago Hideo Minami
Review: Claudia Casanova
Account Manager: Bruno Cardamone
Planner: Marcelo Higinio
Community Manager: Mariana Zanatta
Approval: Fernando Estanislau e Vanessa Mendes